Personalization-Playbook-Actionable-use-cases-for-omnichann…

Business Challenge: Increase Customer Retention

Beginner

Channels Included • Mobile Push Optional Resources • SAP Emarsys Services: Mobile Push concept & writing, design & execution, personalization & ESL, transactional messages, automations/interactions, in-app templates, geofence & beacons Convert abandoned cart shoppers on your mobile app

Personalize the push message with the product name & imagery.

Solution • Trigger a cart abandoned custom mobile event for this automation. • Isolate only app users and target both anonymous and known customers. • Send a cart abandoned push notification. • Deliver a reminder notification if no purchase has been made.

Pre-built Tactic Available

Trigger an automation from a mobile app abandoned cart event.

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