Business Challenge: Increase Customer Retention
Advanced
Reactivate inactive loyalty program members
Use Case: Reignite interest among inactive members. This use case transforms passive audiences into active participants with targeted messages that drive action and build loyalty.
What to measure: Customer churn
Purchase frequency Premium customer revenue
Retail | eCommerce | Consumer Products | Sports & Entertainment
“
The SAP Emarsys platform and loyalty solution offered versatile ways of connecting with our customers across dynamic touchpoints. This also provided valuable insights into customer behavior both online and in-store through enriched first-party data. Our strategy centered around leveraging these valuable customer insights and robust first-party data to drive better personalized experiences for our customers.
”
Mike Cheng, Head of Digital, City Beach
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