Business Challenge: Increase Customer Retention
Advanced
Reactivate inactive loyalty program members
Channels Included • Email • Mobile In-App • Mobile Push
Optional Resources • SAP Emarsys Services: Strategy, Technical, Creative, Execution, Optimization • Partner: Annex Cloud Integration
Pre-built Tactic Available
Solution • Every month, trigger an email send to a loyalty segment of members with no activity in the last 30 days • Use personalization tokens to personalize incentive email • Follow up with a reminder email to same audience segment 12 days later
Send a timely mobile in-app or push message automatically alongside a personalized email.
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