Business Challenge: Increase Customer Retention
Expert
Drive leads from online to in-store for first purchase
Include a mobile wallet offer within your email to redeem in your store or at your event.
Channels Included • Mobile Wallet • Email
Optional Resources • SAP Emarsys Services: Strategy, Technical, Creative, Execution, Optimization
• Digital Ads • Web Push
Pre-built Tactic Available
Solution • Create a mobile wallet campaign with a voucher to redeem in store or at an event. • Build a segment for this automation and set up a reccurring filter. • Use filter switches to predict whether the customer is most likely to engage online or via email. • Can optionally add multiple waiting periods to test the optimal time period to be in a web or digital ad campaign. • Refresh your list to remove dormant customers and focus on the hottest leads.
Create a reccurring filter to automatically update your audience daily.
Use AI to predict which leads are most likely to engage online.
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