Personalization-Playbook-Actionable-use-cases-for-omnichann…

Table of contents

Find your play by business challenge:

Pre-built Tactic Available

Beginner

6

Grow your database

This indicates SAP Emarsys offers a pre-built marketing automation for the strategic tactic used in the play to get you started quickly. These can be customized to be as simple or as complex as you need to meet your business requirements.

A marketer that understands the fundamentals and has

16

Drive customer engagement

started with entry level marketing automation channels like email.

26

Increase customer retention

Find your play by use case:

8

Encourage unsubscribed database to resubscribe

28

Convert abandoned cart shoppers on your mobile app

Advanced

Expert

A marketer that has developed expertise in multi-channel strategic execution of marketing automations using data-driven insights.

A marketer that has mastered omnichannel campaigns and innovates with new trending channels and tactics.

12 Create an omnichannel progressive profiling opt-in experience

32

Reactivate inactive loyalty program members

18

Launch a new product offering

36 Drive leads from online to in-store for first purchase

22 Deliver time-sensitive messages when a product is back in stock

4 | 42

4 | 42

5 | 42

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