Business Challenge: Grow Your Database
Beginner
Encourage unsubscribed customers to resubscribe
Pre-Built Forms help you to understand the category preference.
Use Case: During high peak sales seasons, ensure you take advantage of the heavy traffic of customers both new and old by encouraging them to opt-in to your email campaign and maximize your first party data.
What to measure:
Active customer base Email re-opt-in Revenue generated from email re-opt-in
Retail | eCommerce | Consumer Products | Sports & Entertainment
“
...on the landing page for the Hot Sales season, we ask them through a sign-up form, what category are you interested in? And then we store that in a database, and we send that information through an automation on the first day of the event.
Web Pop Ups powered by predictive intelligence ensure the best content is shared with the right customer at the right time.
”
Mauricio Gonzalez, Online Experience Manager, The Home Depot
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