Whistl Magazine Autumn 2018

News

Let’s get digital Here atWhistl we always aimtomake your life easierwhich iswhywe nowoffer a suite of digital communication applications that can help improve theway youmanage, store, control and share time-critical information. Developed to integrate seamlessly with your own SaaSapplications that improvedocumentworkflow Secure Portal – The safe way for your customers to access multiple documents online

Turn your mailings green Direct mail continues to be one of themost effectiveways to get yourmessage into the hands of a captive audience, but with ongoing concerns about its impact on the environment howcan you act responsiblywhilst still making the most of this powerful medium? Here are some of our top tips.

Keep it clean Clean data has never been more crucial, particularly with GDPR. Target those who have expressed an interest in your company and invest in high-quality prospect lists and you’ll see a significant lift in response whilst reducing costs and wastage on print. Care about your creative Try to avoid ink-heavy coverage and use formats that are efficient for printing. Pages and pages of information are often unnecessary and can actually deter the recipient from reading it. By trimming your direct mail campaign, you’re minimising your environmental impact and ensuring your messaging is effective. Go veggie Talk to your printer about using vegetable- based inks as it’s a much greener solution. They do not contain volatile chemicals so they are gentle on the environment yet still

produce high-quality, bright images. In fact you could end up saving more on full colour printing as there are fewer solvents and it

systems, the suite of five Software-as-a-Service (SAAS) applications enable you to control the cost, quality and efficiency of your digital and printed communications. From storage and file sharing, to production and postage, the cloud-based software provides a range of multi-channel solutions that gives you secure access to documents anywhere, anytime, are completely scalable and quick and easy to install. Formore information about our range of digital communication solutions email moreinfo@whistl.co.uk or visit www.whistl.co.uk/digital-communications

Engage – The online document hub for true document control and brand consistency

requires less press-cleaning. Switch to sustainable

Here atWhistl we take our responsibility seriously. Our greenPost service helps you reduce your environmental impact and your postage costs. To find out if youmeet the criteria to use the greenPost service email moreinfo@whistl or visit www.whistl.co.uk/ mail/greenpost/

Manage Print – Dynamic, scalable, personalised on-demand print production Hybrid Mail – The efficient way to print and post everydaydocuments fromall business areas ViewMy Doc – The fast way to present a single document in a protected online environment

Paper, envelopes and wrapping can all be switched tomore eco-friendly options. Recycled paper is widely available, as is paper and othermaterials from renewable sources. That means yourmailing won’t be contributing to deforestation and you’ll have a clear conscience about helping to protect the planet. Encourage responsibility Include the recycle now logo and a green statement on your printedmarketing material and you’ll not only be encouraging recipients to do the right thing, you’ll be demonstrating your commitment to the environment and green credentials. It’s a great way of promoting your values and boosting brand loyalty.

Ex-TNTExpress MD joinsWhistl

Cloud-based document solutions www.whistl.co.uk

We’re delighted to announce that we have appointed AlistairCochrane as our newChiefDevelopment Director. As formerManaging Director of our previous sister companyTNTExpress, we’ve had an excellent long- standing relationshipwithAlistair. He brings unparalleled industry expertise in both national and international logistics having previouslyworked inAustralia and as formerOperations Director at ParcelforceWorldwide. Alistairwill join the Executive Board and focus on driving the growth of our parcels offering across national, international and ecommercemarkets. NickWells, CEOofWhistl said: “We have knownAlistair formany years. He brings extensive experience in the

parcels sector, an areawherewe have ambitious growth plans.Whistl is growing andwe’re pleased that we can bring the best talent on board so that customers can benefit fromthemost efficient and low-cost quality services.” Alistair said: “I’mdelighted to join theWhistl teamat this exciting time in its development with its ambitious, organic and acquisitive growth plans.Whistl is one ofthemost respected operators in the sector and I’m looking

forward to being part ofthe teamthat’s responsible for driving the growth ofthe business.”

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Whistl Magazine • Autumn 2018

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