The NET Effect: National Extension Tourism case studies

Our website helps farmers prepare for your agritourism activities, assess those already taking place, and connect with resources that can support agritourism.

u Photo courtesy Vermont Department of Tourism and Marketing

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“What’s in Agritourism For Me?” Vermont producers have a variety of motivations for exploring agritourism as a way to make their operations more sustain- able. In a recent survey, they rated the following goals as important or very important.

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Build community goodwill

Increase farm/ranch revenue

Educate public about ag

Interact with public

Increase traffic to on-farm sales outlet

As an example, producers wanted an easier way to understand agritourism regulations, so we created an online tool to help them navigate those regula - tions. We also use research, often from Extension, to develop tools and resources for producers and agricultural service providers. What kinds of partnerships do you have and why are they important? We partner with farmers and producer associa - tions; community organizations; local and state government; non-governmental organizations and nonprofits; and Extension colleagues in other states. Our partner organizations in Vermont include the Vermont Farm to Plate Network, the Agency of Agriculture, and the Department of Tourism and Marketing. On a national level, we work closely with the National Extension Tour - ism Network. These partnerships ensure that our programs are relevant, timely, and have signifi - cant impacts.

Diversify farm/ranch market channels

91% 90% 87% 83% 80% 74%

p The 2022 International Workshop on Agritourism drew 504 participants (352 in person, 152 virtually). Photo by Bear Cieri, courtesy of Hello Burlington.

30 The NET Effect | Extension Foundation/NTAE

Extension Foundation/NTAE | The NET Effect 31

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