Vanguard Names New Sales Account Manager, Creative Director Kansas City, Missouri based Vanguard Companies an- nounced two appointments on its sales and creative teams. Erin Spears is the new Sales Account Manager in Bentonville, Arkansas, and Jorge Buffa was named the Creative Director. “We are honored to promote Erin to this position where she will continue to leverage her depth of experience to grow the business,” said Jennifer Wulf, Vice President of Sales. “This is a critical role to our long-term success in Bentonville as we expand into different categories and markets.”
A seasoned industry and Van- guard veteran, Spears worked her way through the organization, starting in the structural design department, mov- ing to operations, and now to sales. Her experience runs deep in the in-
Erin Spears
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store retail display program business. In her previous role as Program Manager, her focus was on the Apparel cat- egory as well as playing an instrumental role in driving the volume and success of the Vanguard packout opera- tions nationwide. Her expertise in multi-vendor pallet and multi-department programs will be carried through to her new role growing the beauty category business. “Erin’s promotion reflects Vanguard’s continuous com- mitment to our core values and our dedication to the de- velopment and support of staff to succeed within our com- pany, the industry, and the community at large.” said Chris Stoler, CEO. Meanwhile, Buffa will provide creative guidance, aes- thetic direction, and oversight to design projects, pro- cesses, ideation, and innovation as the company’s Creative Director.
“We are very excited to bring Jorge on board where he will function as a creative champion and thought leader for the business, internally and exter- nally,” said Wulf. “This is a critical role to our long-term success and how we
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Jorge Buffa
grow and work cross-functionally with our Kansas City, St. Louis, and Bentonville teams. Jorge’s diverse background will be a great asset for taking the Company to the next level of engagement and recognition within the industry.” A veteran in the POP industry, Buffa has extensive ex- perience translating client in-store marketing campaign goals into strategic merchandising concepts that drive shopper engagement. His skill in cultivating inspirational and motivating cultures within creative teams, led to nu- merous award-winning executions. “Vanguard is excited to have such a talented designer and team player as Jorge on board to lead the alignment of the creative team with the strategic goals of the Compa- ny and with our customers,” Stoler said.
20 January 23, 2023
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