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A SECOND WEBSITE: IS IT WORTH GETTING ONE FOR YOUR FIRM? DON’T DREAD YOUR NEXT BUSINESS TRIP REDEFINING LEADERSHIP WITH ‘BOUNDARIES FOR LEADERS’ WHAT THE $500,000-PER-YEAR ATTORNEYS KNOW
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WHO’S THE CHEAPEST ATTORNEY IN TOWN?
What the $500,000-per-Year Attorneys Know A while back, I watched the (sort of) new movie, “Doctor Strange.”
Sometime last year, while I was at a legal convention, I had an interesting conversation with an attorney who prided himself on being, and I quote, “the cheapest attorney in town.” Who’s the Cheapest Attorney in Town?
I kid you not.
It was a good flick.
He was bragging about it.
Anyway, there was one “lesson” from the movie — I guess you might call it that — which really stood out for me, because it’s something every attorney can learn from, especially if they want to attract more and better clients.
Until I had to come along and burst his bubble.
“You’re not actually the Cheapest Attorney in Town,” I said.
Here it is:
“Yes, I am!” he retorted. “We’ve checked, and there’s no other lawyer who offers what our firm gives clients for a better price.”
Doctor Strange was a neurosurgeon at the top of his game. He was the elite of the elite. Yet, as it later becomes clear, even though he’s a medical genius and a man of science, he spent all his life (until about 20 minutes in) totally oblivious to an entire world of opportunity and power all around him.
Here’s what I told him:
No matter how low your prices, there are exactly two attorneys in your metro area who’ll always offer a lower price than you:
In a way, some attorneys are like this.
Mr. Public Defender...and Mr. Nobody.
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