Speakeasy Marketing November 2017

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A SECOND WEBSITE: IS IT WORTH GETTING ONE FOR YOUR FIRM? DON’T DREAD YOUR NEXT BUSINESS TRIP REDEFINING LEADERSHIP WITH ‘BOUNDARIES FOR LEADERS’ WHAT THE $500,000-PER-YEAR ATTORNEYS KNOW

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WHO’S THE CHEAPEST ATTORNEY IN TOWN?

What the $500,000-per-Year Attorneys Know A while back, I watched the (sort of) new movie, “Doctor Strange.”

Sometime last year, while I was at a legal convention, I had an interesting conversation with an attorney who prided himself on being, and I quote, “the cheapest attorney in town.” Who’s the Cheapest Attorney in Town?

I kid you not.

It was a good flick.

He was bragging about it.

Anyway, there was one “lesson” from the movie — I guess you might call it that — which really stood out for me, because it’s something every attorney can learn from, especially if they want to attract more and better clients.

Until I had to come along and burst his bubble.

“You’re not actually the Cheapest Attorney in Town,” I said.

Here it is:

“Yes, I am!” he retorted. “We’ve checked, and there’s no other lawyer who offers what our firm gives clients for a better price.”

Doctor Strange was a neurosurgeon at the top of his game. He was the elite of the elite. Yet, as it later becomes clear, even though he’s a medical genius and a man of science, he spent all his life (until about 20 minutes in) totally oblivious to an entire world of opportunity and power all around him.

Here’s what I told him:

No matter how low your prices, there are exactly two attorneys in your metro area who’ll always offer a lower price than you:

In a way, some attorneys are like this.

Mr. Public Defender...and Mr. Nobody.

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