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ON THE MOVE BRENT CAPRON JOINS CORGAN AS NY INTERIORS STUDIO DESIGN DIRECTOR Global architecture and design firm Corgan is pleased to announce that Brent Capron has joined the firm as Interiors Studio Design Director and Associate Principal for its New York office. With more than 25 years of experience in the design industry, Capron will lead the creative endeavors of Corgan’s corporate interiors practice in New York, while nurturing and expanding client relationships. Notable projects by Corgan New York include JFK Terminal 6 and LaGuardia Terminal C; workplace designs for Capital One, Citi, Darktrace, Intercontinental Exchange, and Warner Music; and recent award-winning projects for State Street Bank HQ and WestCap in Boston. Capron’s extraordinary design portfolio includes more than one million square feet of interior space in Manhattan alone, including iconic projects that have shaped the city’s skyline like the global headquarters for Viacom, MetLife, Shearman & Sterling law firm, and Grey Worldwide. Beyond New York, Capron’s notable projects include Deloitte’s National Workplace Strategy offices in Canada, BlackRock’s Atlanta Innovation Hub, Indeed corporate offices in 16 cities, Westfield’s North American Headquarters in Los Angeles, and Bloomberg’s Regional Distribution Center in London. Capron’s exceptional design has earned
multiple Interior Design Best of Year accolades for 799 Broadway, Shearman & Sterling’s global headquarters, and Grey Worldwide’s global headquarters. He won an International Interior Design Association Northern California Interior Design Award for the Qantas One World Business Lounge at Los Angeles International airport, and an IIDA Northern California People’s Choice Award for Westfield’s North American Headquarters. A LEED accredited professional, member of the American Institute of Architects, American Society of Interior Designers, and Academy of Neuroscience for Architecture (ANFA), Capron is a native of Colorado and holds a bachelor’s degree in architecture from Carnegie Mellon University. “Corgan’s New York Workplace Studio has grown significantly in the past several years, and now the addition of Brent, with his stellar reputation for both client service and design, will enable our team to continue to create magnetic workplaces, enhancing the experience for our clients and their employees,” said George Kahler, Interiors Studio Leader and principal. “Corgan’s agility and foresight are advancing the future of innovative and sustainable design,” said Capron. “I am honored to join a firm that is a worldwide tour de force in architecture and interior design.”
Founded 86 years ago, Corgan provides full architectural design services. Known for its research and insights that informs their design, Corgan is consistently ranked in the top five architecture firms; Building Design + Construction ranks it as the No. 1 in data center, No. 2 in airport and No. 4 overall architecture firm. Corgan ranks No. 6 in Interior Design’s giants of design for 2024 and its sectors rank No. 2 in transportation, No. 3 for education, No. 7 for sustainability, No. 7 for office design, and No. 18 for healthcare. Corgan is an employee-owned architecture and design firm with 18 locations and nearly 1,000 team members globally. The firm, ranked as the No. 4 architecture firm by Building Design + Construction, works with clients in a variety of sectors including aviation and mobility, data centers, education, health, mixed-use, multifamily, office, and workplace. Founded in 1938, Corgan has developed a strong reputation for agility in design by anticipating marketplace changes and leading clients to thoughtful, data- driven design solutions. Its research insights and design expertise empower the organization to foresee emerging changes and develop solutions that minimize risk, create flexibility, and maximize longevity.
brand but also develop their own personal brands. Repeat clients often request the same team because of the rapport built with them, inadvertently strengthening their personal brands. Lindsay Young, MBA, FSMPS, CPSM is a marketing services advisor with Zweig Group and president and founder of nu marketing. She can be reached at lyoung@zweiggroup.com. “Ask owners directly why they decided to work with you. You’ll likely find a common thread – clients prefer working with individuals they trust and who listen to them. A strong personal brand showcases the value you bring to a project.”
LINDSAY YOUNG, from page 3
and strengthening your personal brand over time. Effective ways to enhance your brand include: ■ Having an active presence on social platforms like LinkedIn ■ Getting articles published and becoming a thought leader
■ Attending industry-related and civic events
Spend some time reflecting on how your current clients choose you for projects. Ask owners directly why they decided to work with you. You’ll likely find a common thread – clients prefer working with individuals they trust and who listen to them. A strong personal brand showcases the value you bring to a project. By fostering relationships, operations, and technical teams not only enhance the company’s overall
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THE ZWEIG LETTER JUNE 10, 2024, ISSUE 1541
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