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THE SECRET TO SCALING YOUR NONPROFIT Hint: It’s in Your Hands Right Now
small, humble affairs. But over the years, UNICEF has started pushing the envelope in a style appropriate for their audience and message. We’ve embraced artistic and innovative ways of delivering their message to audiences in person, virtually, and in a hybrid style — and the risks have paid off every time. (Turn to Pg. 4 to read more about our work for UNICEF in the past and our plans with them for UN General Assembly week this year.) We’ve had similar success scaling alongside the Humane Society of the United States and getting creative within their budget. For their 2017 To the Rescue! gala, Eventique created a custom virtual-reality station where guests could immerse themselves in rescue missions with the Humane Society team. In 2020, we planned an ambitious, star-studded virtual gala called “Rock the House for Animals” that drew in 131,000 viewers — even though we planned it in just 17 days. Eventique has won global awards for our work for the Humane Society and helped them reach a broader donor base. My team and I love working with global, national, and local nonprofits as well as corporate clients. When we plan an event for UNICEF or the Humane Society of the United States, we are truly making an impact that goes beyond the boardroom. Our event design leads to donations and activism that have a ripple effect on people’s lives and their happiness. It feels incredible to know that by doing what we do best, we can help make the world a better and more sustainable place. If you work for a nonprofit or similar organization, I hope you’ll consider breaking the mold with your next event. It’s not too late to rethink that “same old, same old” holiday party or gala you’re planning. If you embrace new personalities, goals, and visions, you may reap rewards — just like the UN and the Humane Society have.
A few months ago, my team sat down with a global nonprofit foundation to pitch our vision for an upcoming event. The idea we presented was, in a word, edgy. I knew the concept would challenge our potential client and push them to innovate in a way they never had before. I also knew it would inspire their audience! It was a gamble for my team. Which impulse would win out: the urge to wow attendees and potentially bring in huge donations, or the temptation to stick with tradition and what they knew worked? After we showcased our capabilities and explained our approach, one of the members of the nonprofit team turned to me and said, “Liron, that was very impressive. But, honestly, your company might be too ‘cool’ for us. And I’m not sure if we can afford you.” I wasn’t surprised by that reaction. My team and I hear the same concerns from most nonprofit organizations during our first meeting. Nonprofit, non-governmental organizations, foundations, and other charity groups are often very financially conservative, and there can be a fine line between impressing an audience with an event and exceeding a mindful budget. That committee member’s words did not raise my eyebrows, but what happened next did. Just as I was about to respond, another person on the nonprofit team spoke up. “Hold on a second!” they told their coworker. “We want this creative input. We don’t want to just settle for what we’ve done in the past. I think we should welcome this collaboration and let Eventique bring new concepts and ideas to the table. It’s about time we tried something different.” I couldn’t have put it better myself! The struggle between tradition and innovation was happening right in front of our eyes — and innovation won out. I was glad it did, because the nonprofit has a great cause, and in my experience, the organizations that take a risk with us are the ones that scale and grow. A great example is our work with the United Nations (UN). When Eventique started producing events for UNICEF (the United Nations Children’s Fund), they were
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- Liron David Founder and Executive Producer
CHATTER the box
A Quick Word From Our Clients
“Amelia and the Eventique team are absolute rockstars. Judgement, style, finesse, they master all of it. Working with Eventique is a breath of fresh air. Look forward to working together again soon!” —Jessica G. “Angela and Cara did an awesome job for our event! The reviews company-wide and across Instagram are all 10s. People are even DMing our employees asking if we’re hiring!” —Maddie G. “Great job from Eventique’s team. Amazing event! Flawless! Thanks for all the hard work. It paid off in spades!” — Jonathan S.
“The struggle between tradition and innovation was happening right in front of our eyes — and innovation won out.”
Case Study
Events the World Will Remember Looking Back at Eventique Work for the United Nations
“The work that the UN and UNICEF are doing is so important, and that makes the work we do for them important by extension,” says Eric Wielander, Eventique’s VP of Creative and Strategy. He noted the company takes its projects for the global nonprofit seriously, always going above and beyond to make each event, big or small, a memorable experience. “We do a lot of corporate work where we’re making an impact within a company. But when we work with global nonprofits like UNICEF, we’re able to feel the impact we’re making on the lives and survival of people around the world on a different level.” —Liron David With a history of wowing guests and pushing limits, it’s no surprise the UN and its partners invited Eventique back for the 2022 United Nations General Assembly Week (Sept. 17–27). This year, the team will tackle multiple events, including the production of UN Women’s HeForShe Summit — a gathering of global governmental, business, and academic leaders who meet to discuss solutions for gender inequality — and a two-day, high- level event for the Feminist Civil Society and Young Feminist Activist Education Coalition, which falls under the United Nations Girls’ Education Initiative (UNGEI) umbrella.
Imagine you’re walking through the United Nations Visitors’ Plaza in New York City. It’s September 2021: The air is crisp, the sky is blue, and the leaves are just starting to blush red and orange. You’re immersed in the beautiful fall day and the click of your shoes on the pavement — until an ominous sight stops you in your tracks. Looming above you on the side of the General Assembly Building is an enormous clock, styled to look like the blackboard in an empty classroom. The number on the clock’s LED screen is ticking upward. Every minute that passes, it says, is another minute of a child’s education lost to COVID-19. As of Sept. 17, 2021, children around the world had lost 1.8 trillion hours of in-person learning — and counting. The longer you stood on the plaza, the higher the numbers would tick. That installation on the United Nations Visitors’ Plaza was called “No Time to Lose,” and it was the brainchild of Eventique and the United Nations Children’s Fund (UNICEF). It was just one face of the 76th session of the United Nations General Assembly (UNGA) held annually in New York City. The United Nations. The name alone holds incredible weight. According to its website, the UN is the world’s only truly universal global organization — and it has a mission as bold and broad as its reach. In 2020 alone, the UN … • Deployed more than 40 peacekeeping missions • Distributed $19.1 billion to people in need worldwide • Provided essential services and support to over 240 million people
The UNGEI partnership is a first for Eventique and an exciting new development in the company’s long-term relationship with the United Nations.
For the last several years, they’ve done it all with a little bit of help from the creative team at Eventique.
“We do a lot of corporate work where we’re making an impact within a company. But when we work with global nonprofits like UNICEF, we’re able to feel the impact we’re making on the lives and survival of people around the world on a different level. Our event is, in a small way, making the world a more sustainable place,” Liron says, adding, “It’s not just about a corporation making money. It’s about making an impact.”
As founder Liron David mentioned on Pg. 1, Eventique regularly produces high-level events for the United Nations and its affiliates, including UNICEF and UN Women. One of the highlights of that partnership was the World Children’s Day 30th Anniversary event in 2019. The gathering commemorated the Convention on the Rights of the Child (CRC), and it filled the United Nations General Assembly room with a gorgeous display of light and color. Eventique’s creative and motion graphics teams developed an original animated short that visualized CRC’s 30-year history and prominently displayed it with larger-than-life projection mapping around the room. After inspiring speeches from David Beckham and Millie Bobby Brown, Eventique transformed the iconic space into an arena complete with dramatic lighting, an over-the-top sound system, and Broadway-grade performances. It was truly a celebration to behold. Skip Marley performed a hip-hop-infused cover of “Refugee,” and Keala Settle belted out a powerhouse rendition of “This Is Me” alongside the heralded PS22 school choir. Custom motion graphics swirled behind the entertainers as fierce as any stadium-grade concert. Thousands of global leaders from around the world tuned in virtually for the event.
A Golf Prodigy Turns Pro at Eventique MEET THE DIRECTOR OF CLIENT EXPERIENCE KYLE CUNNINGHAM
Kyle doesn’t play much golf these days, but he uses his well-honed conversational skills regularly as the director of client experience at Eventique. He maintains constant communication with clients, handles event pre-planning, and works closely with production team to bring events from the drawing board through execution. “Deadlines are the most important thing in my job, not only for myself but the whole team. I make sure we hit them and projects are delivered on time. That’s the name of the game,” Kyle says. A career in event planning may seem out of left field for a golf prodigy, but Kyle’s father (who runs Cunningham Air Duct + Chimney Services) isn’t the only entrepreneur in the family who influenced him. His mother owns a luxury wedding planning and event business called Sincerely Yours Events, and Kyle pitched in from an early age, handling daily tasks, communicating with clients and vendors, and reining in overzealous bridezillas. Kyle met Chris Mattina, Eventique VP of Operations and Event Experiences, through Sincerely Yours, and Chris immediately saw his potential. As early as 2017 — when Kyle was studying economics, marketing, and advertising at University of Miami — Eventique contracted him for work on the IPsoft Digital Workforce Summit. That success led to work on other events like the Executive Conference on Real Estate (eCore) and eCap Summit. Kyle joined Eventique full time in May 2022 after working at Cunningham Air Duct + Chimney Services as a project manager and the head of sales. “I decided to choose a career I was passionate about — something I loved and could wake up every morning happy about. At Eventique, what I love about event planning and production is seeing your vision and your hard work come to life. I get the chance to talk to clients on a daily basis and use my creativity while doing it, and that was a big piece of the puzzle for me,” Kyle says. Kyle’s fascination with problem-solving certainly comes through in his work: He once coordinated an installation for the NFT company Alpha Girl Club in Times Square that had to be managed down to the foot and the minute. He pulled it off seamlessly, managing to squeeze two massive canvases and a live muralist into a modest 10-by- 20-foot space.
Kyle Cunningham grew up the son of two entrepreneurs, and from an early age, he had a role to play in his father’s business: the smallest professional on the golf course. Kyle started playing golf at just 2 years old and entered his first competition at age 5. He eventually played in three world championships and placed in the top 25 golfers in the world for his age group. As you might imagine, even as a tween he could hold his own against any adult on the green — and his dad loved to prove it. “I started playing golf with [my dad’s] clients when I was 10 years old,” Kyle remembers. “I played with CEOs and some other individuals who were all older. … They definitely gave my dad some looks when he brought a 10-year-old — but when I beat them, everything completely changed!”
The comments about “babysitting” turned into a discourse on technique, giving young Kyle a seat at the business table.
“Golfing gave me the ability to talk to people, keep up a conversation, gauge reactions, and learn how to act in front of people [from an early age]. It was one of my most important life lessons, and I’m forever grateful,” he says.
JUST WRAPPED
Welcome to “Just Wrapped,” a monthly summary of what our team has been up to. Every year, we plan events like corporate parties, virtual experiences, concerts, and charity galas. This list is just a small peek behind the curtain. Youth to the People’s Future World Tour — This summer, the skincare brand Youth to the People approached us for help. They wanted to promote their Polypeptide-121 Future Cream with a unique brand experience, and our team went all-out to make it happen! For this one-of-a-kind event, we fabricated a 31-foot vintage Airstream, turning the trailer into the brand’s “future world” on wheels. The Airstream appeared in front of Sephora stores in over a dozen markets, where shoppers could step inside to immerse themselves in Youth to the People’s vision. This showstopper for Youth to the People wasn’t the first event on wheels our team has created — and it certainly won’t be the last. Clase Azul Brand Activation Experience — Is it possible to turn the exterior terrace of a private New York City loft into an immersive “blue room” that feels like stepping inside of a glass bottle? That was the challenge Clase Azul gave our team this summer, and we rose to meet it. To showcase the tequila brand’s limited-edition 25th anniversary decanter, we created an indoor-outdoor space inspired by its navy blue glass. Influencers, media members, and high-level executives stepped across blue carpet, lounged among blue-draped walls, and chatted beneath a blue ceiling during this two- day event that set the media buzzing. 2 Unique Events Worth Tweeting About
When Kyle isn’t playing Tetris with event components in Times Square or answering late-night client emails, he’s relaxing at home with his high school sweetheart, Nicole, and their French bulldog, Cannoli. Coming from someone who has attended golf world championships, rubbed elbows with celebrities, and helped orchestrate some of the most exciting events in NYC, that’s really saying something. Kyle at a Glance Dream Golfing Spot: Augusta National Golf Course Go-to Way to Relax: Camp out on the couch and work on his bucket list Golf Inspiration: Tiger Woods Favorite Musician: Tiësto
All-Time Favorite TV Show: “The Office” No. 1 Travel Destination: Mykonos, Greece
Want your upcoming event to be next on our list? Request a proposal from our all-star team at Eventique.com.
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4 2 Inside
The Secret to Scaling Your Nonprofit
Eventique Rises to the UN Occasion — Again
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Meet Our In-House Golf Prodigy
Our Monthly Event Rundown
What are you passionate about? Maybe you’re a crusader for conservation, have a soft spot for abandoned animals, or love helping refugees resettle. You likely already donate to or volunteer for your charity of choice — but have you considered building it into your next party? Combining socializing and fundraising at home is easier than you might think. You don’t need to mastermind a gala for hundreds to have an impact. You can simply plan a unique event at your home, sell tickets to your friends and acquaintances, and donate the ticket proceeds. Here are three tried-and-true themes to roll out for your next fundraiser, courtesy of Eventique’s director of Events and Catering, Diana Crisci. The Farm-to-Table Dinner — One popular way to generate funds is by hosting a ticketed farm-to-table dinner in your yard or garden. “Focus on the meal being very organic, and choose your favorite high-end restaurant to handle the food for you,” Diana suggests. “You can even invite a local sommelier to come out and pair the wine.” The Progressive Dinner — For this fundraiser, gather a few friends who share your charitable passion and invite them to co-host. “Start at your house and serve hors d’oeuvres and champagne, then 3 Ways to Turn Your Party Into a Fundraiser
move to your friend’s house for the entree, then another home for dessert. This style of party is ideal for hosting about 20 people, and you can have your course catered,” Diana says. Champagne and Jewels — For an even higher-class event, consider partnering with a reputable jewelry brand for a “Champagne & Jewels” party. The jeweler will transport their pieces to your home and provide security while your guests peruse the items over champagne and hors d’oeuvres. In addition to selling tickets, you can raise funds by partnering with the jeweler to donate a percent of the jewel sales to your organization of choice. “Anybody can go to a restaurant,” Diana says. “What attracts people to these events is the person hosting it and who might be there.” Every party you throw will build your network and reputation, allowing you to raise even more funds at the next one.
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