THE SECRET TO SCALING YOUR NONPROFIT Hint: It’s in Your Hands Right Now
small, humble affairs. But over the years, UNICEF has started pushing the envelope in a style appropriate for their audience and message. We’ve embraced artistic and innovative ways of delivering their message to audiences in person, virtually, and in a hybrid style — and the risks have paid off every time. (Turn to Pg. 4 to read more about our work for UNICEF in the past and our plans with them for UN General Assembly week this year.) We’ve had similar success scaling alongside the Humane Society of the United States and getting creative within their budget. For their 2017 To the Rescue! gala, Eventique created a custom virtual-reality station where guests could immerse themselves in rescue missions with the Humane Society team. In 2020, we planned an ambitious, star-studded virtual gala called “Rock the House for Animals” that drew in 131,000 viewers — even though we planned it in just 17 days. Eventique has won global awards for our work for the Humane Society and helped them reach a broader donor base. My team and I love working with global, national, and local nonprofits as well as corporate clients. When we plan an event for UNICEF or the Humane Society of the United States, we are truly making an impact that goes beyond the boardroom. Our event design leads to donations and activism that have a ripple effect on people’s lives and their happiness. It feels incredible to know that by doing what we do best, we can help make the world a better and more sustainable place. If you work for a nonprofit or similar organization, I hope you’ll consider breaking the mold with your next event. It’s not too late to rethink that “same old, same old” holiday party or gala you’re planning. If you embrace new personalities, goals, and visions, you may reap rewards — just like the UN and the Humane Society have.
A few months ago, my team sat down with a global nonprofit foundation to pitch our vision for an upcoming event. The idea we presented was, in a word, edgy. I knew the concept would challenge our potential client and push them to innovate in a way they never had before. I also knew it would inspire their audience! It was a gamble for my team. Which impulse would win out: the urge to wow attendees and potentially bring in huge donations, or the temptation to stick with tradition and what they knew worked? After we showcased our capabilities and explained our approach, one of the members of the nonprofit team turned to me and said, “Liron, that was very impressive. But, honestly, your company might be too ‘cool’ for us. And I’m not sure if we can afford you.” I wasn’t surprised by that reaction. My team and I hear the same concerns from most nonprofit organizations during our first meeting. Nonprofit, non-governmental organizations, foundations, and other charity groups are often very financially conservative, and there can be a fine line between impressing an audience with an event and exceeding a mindful budget. That committee member’s words did not raise my eyebrows, but what happened next did. Just as I was about to respond, another person on the nonprofit team spoke up. “Hold on a second!” they told their coworker. “We want this creative input. We don’t want to just settle for what we’ve done in the past. I think we should welcome this collaboration and let Eventique bring new concepts and ideas to the table. It’s about time we tried something different.” I couldn’t have put it better myself! The struggle between tradition and innovation was happening right in front of our eyes — and innovation won out. I was glad it did, because the nonprofit has a great cause, and in my experience, the organizations that take a risk with us are the ones that scale and grow. A great example is our work with the United Nations (UN). When Eventique started producing events for UNICEF (the United Nations Children’s Fund), they were
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- Liron David Founder and Executive Producer
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