“The work that the UN and UNICEF are doing is so important, and that makes the work we do for them important by extension,” says Eric Wielander, Eventique’s VP of Creative and Strategy. He noted the company takes its projects for the global nonprofit seriously, always going above and beyond to make each event, big or small, a memorable experience. “We do a lot of corporate work where we’re making an impact within a company. But when we work with global nonprofits like UNICEF, we’re able to feel the impact we’re making on the lives and survival of people around the world on a different level.” —Liron David With a history of wowing guests and pushing limits, it’s no surprise the UN and its partners invited Eventique back for the 2022 United Nations General Assembly Week (Sept. 17–27). This year, the team will tackle multiple events, including the production of UN Women’s HeForShe Summit — a gathering of global governmental, business, and academic leaders who meet to discuss solutions for gender inequality — and a two-day, high- level event for the Feminist Civil Society and Young Feminist Activist Education Coalition, which falls under the United Nations Girls’ Education Initiative (UNGEI) umbrella.
Imagine you’re walking through the United Nations Visitors’ Plaza in New York City. It’s September 2021: The air is crisp, the sky is blue, and the leaves are just starting to blush red and orange. You’re immersed in the beautiful fall day and the click of your shoes on the pavement — until an ominous sight stops you in your tracks. Looming above you on the side of the General Assembly Building is an enormous clock, styled to look like the blackboard in an empty classroom. The number on the clock’s LED screen is ticking upward. Every minute that passes, it says, is another minute of a child’s education lost to COVID-19. As of Sept. 17, 2021, children around the world had lost 1.8 trillion hours of in-person learning — and counting. The longer you stood on the plaza, the higher the numbers would tick. That installation on the United Nations Visitors’ Plaza was called “No Time to Lose,” and it was the brainchild of Eventique and the United Nations Children’s Fund (UNICEF). It was just one face of the 76th session of the United Nations General Assembly (UNGA) held annually in New York City. The United Nations. The name alone holds incredible weight. According to its website, the UN is the world’s only truly universal global organization — and it has a mission as bold and broad as its reach. In 2020 alone, the UN … • Deployed more than 40 peacekeeping missions • Distributed $19.1 billion to people in need worldwide • Provided essential services and support to over 240 million people
The UNGEI partnership is a first for Eventique and an exciting new development in the company’s long-term relationship with the United Nations.
For the last several years, they’ve done it all with a little bit of help from the creative team at Eventique.
“We do a lot of corporate work where we’re making an impact within a company. But when we work with global nonprofits like UNICEF, we’re able to feel the impact we’re making on the lives and survival of people around the world on a different level. Our event is, in a small way, making the world a more sustainable place,” Liron says, adding, “It’s not just about a corporation making money. It’s about making an impact.”
As founder Liron David mentioned on Pg. 1, Eventique regularly produces high-level events for the United Nations and its affiliates, including UNICEF and UN Women. One of the highlights of that partnership was the World Children’s Day 30th Anniversary event in 2019. The gathering commemorated the Convention on the Rights of the Child (CRC), and it filled the United Nations General Assembly room with a gorgeous display of light and color. Eventique’s creative and motion graphics teams developed an original animated short that visualized CRC’s 30-year history and prominently displayed it with larger-than-life projection mapping around the room. After inspiring speeches from David Beckham and Millie Bobby Brown, Eventique transformed the iconic space into an arena complete with dramatic lighting, an over-the-top sound system, and Broadway-grade performances. It was truly a celebration to behold. Skip Marley performed a hip-hop-infused cover of “Refugee,” and Keala Settle belted out a powerhouse rendition of “This Is Me” alongside the heralded PS22 school choir. Custom motion graphics swirled behind the entertainers as fierce as any stadium-grade concert. Thousands of global leaders from around the world tuned in virtually for the event.
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