JUST WRAPPED
Welcome to “Just Wrapped,” a monthly summary of what our team has been up to. Every year, we plan events like corporate parties, virtual experiences, concerts, and charity galas. This list is just a small peek behind the curtain. Youth to the People’s Future World Tour — This summer, the skincare brand Youth to the People approached us for help. They wanted to promote their Polypeptide-121 Future Cream with a unique brand experience, and our team went all-out to make it happen! For this one-of-a-kind event, we fabricated a 31-foot vintage Airstream, turning the trailer into the brand’s “future world” on wheels. The Airstream appeared in front of Sephora stores in over a dozen markets, where shoppers could step inside to immerse themselves in Youth to the People’s vision. This showstopper for Youth to the People wasn’t the first event on wheels our team has created — and it certainly won’t be the last. Clase Azul Brand Activation Experience — Is it possible to turn the exterior terrace of a private New York City loft into an immersive “blue room” that feels like stepping inside of a glass bottle? That was the challenge Clase Azul gave our team this summer, and we rose to meet it. To showcase the tequila brand’s limited-edition 25th anniversary decanter, we created an indoor-outdoor space inspired by its navy blue glass. Influencers, media members, and high-level executives stepped across blue carpet, lounged among blue-draped walls, and chatted beneath a blue ceiling during this two- day event that set the media buzzing. 2 Unique Events Worth Tweeting About
When Kyle isn’t playing Tetris with event components in Times Square or answering late-night client emails, he’s relaxing at home with his high school sweetheart, Nicole, and their French bulldog, Cannoli. Coming from someone who has attended golf world championships, rubbed elbows with celebrities, and helped orchestrate some of the most exciting events in NYC, that’s really saying something. Kyle at a Glance Dream Golfing Spot: Augusta National Golf Course Go-to Way to Relax: Camp out on the couch and work on his bucket list Golf Inspiration: Tiger Woods Favorite Musician: Tiësto
All-Time Favorite TV Show: “The Office” No. 1 Travel Destination: Mykonos, Greece
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