Cybersecurity has become a major topic of discussion for both big and small businesses over the last 20 years. According to the 2021 Travelers Risk Index, cyberthreats are the top concern for U.S. business leaders. Some 1,200 business leaders participated in the survey, and 59% stated that they worry some or a great deal about cybersecurity. Business leaders say the biggest cybersecurity threats are security breaches, system glitches, and unauthorized access to bank accounts. Half of those surveyed said data breaches or cyberattacks are inevitable. Though the business leaders were worried about cybersecurity, only 61% felt extremely or very confident in their current cyber practices. Less than half of the respondents have basic preventative measures in place. A quarter of respondents stated that their company has been the victim of a cyberattack, with half stating that they were a victim in the past 12 months. That number is up 150% from six years ago. Not all of the news is scary, though. About 56% of respondents stated that they have purchased a cybersecurity insurance policy, which is a 7% increase from three years ago. Tim Francis, the enterprise cyber lead at Travelers insurance company, stated that most businesses are unprepared to deal with an attack, even though cybersecurity is a top concern for many. Through proper planning and the correct countermeasures, no business owner should have to worry about cyberattacks. Small businesses are often a target for hackers because security is so light. If hackers are met with resistance, they are more likely to find a different target. There is no downside to improving your cybersecurity defenses. By purchasing a foolproof security plan, you can rest easy knowing that your company, its assets, and all of your employees’ personal information are protected. By doing research, you can find the best cybersecurity solution to ensure that your business is protected.
SEE SALES GROW 4 LEAD NURTURE MUST-DO’S IN 2022! People want to do business with people they trust, and you can’t form a strong relationship after just one interaction. It takes time to build a connection with potential and current clients, and the more you put into these relationships, the more you will get out of them. When lead nurture is one of your top sales priorities, you land better sales, generate more customers, and create lasting partnerships that spawn referrals and more money spent.
If you’re ready to get started, don’t forget these four tips.
Automate: There’s no reason lead generation has to require extra work, even if it is a top priority. Set up weekly or monthly email messages, newsletters, postcards, celebration cards, and coupons that directly put your information in your potential consumers’ hands. This constant drip ensures you are always communicating with your leads without much effort. Be Consistent: Far too many businesses give up after three or four lead generation tactics because they “haven’t seen a response.” Nurture takes time! You wouldn’t expect a newborn to walk — why are you expecting your prospects to invest after such a short time? Commit to the long game, and you will gain the right customers who are excited to work with you! Use Multiple Techniques: In today’s digital age, you may believe email is the best way to put your message at the forefront of your prospects’ minds, but that’s the wrong approach. Your prospects get hundreds of emails every day — what’s going to make yours so special? (It probably won’t be.) You also have to target them with direct mail, phone calls, and freebies. Hit them on multiple levels, allowing your business to stand out from the crowd. Track : Once you make a sale, ask the customer what motivated them to buy from you. How did they hear about you? What platforms did they enjoy? This information can help you track what’s working and what isn’t, allowing you to invest properly in your lead generation campaign. Furthermore, track open rates, responses, and phone calls after you release a lead nurture message. This data is invaluable.
2 • www.INSURICA.com • Specialized Insurance Programs for Specialized Industries.
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