AMBA's Ambition magazine: Issue 1 2025, Volume 79

EDITOR’S LETTER 

ntrepreneurship has become an increasingly vital component of business school curricula, reflecting its growing importance in the global economy. By fostering an entrepreneurial spirit, business schools empower MBA graduates to become drivers of economic growth and job creation through their own ventures. This emphasis on entrepreneurship also addresses the evolving needs of the modern workforce, where adaptability, creativity and the ability to navigate uncertainty are highly prized. Our feature on Emlyon’s new Institute for Impactful Entrepreneurship and Innovation puts the focus firmly on entrepreneurial culture. This kind of culture is irrefutably embedded in the school’s DNA, as Emlyon was the first such institution in France to launch an incubator back in 1984; since then, around 1,800 start-ups and 15,000 jobs have been created. In a panel session at AMBA & BGA’s Asia Pacific conference, recently held in Kuala Lumpur and reviewed in this issue, Manli Huang at the South China University of Technology talked about the “distinct focus on the concept of entrepreneurship” at his school. Meanwhile, Eva Khong from the City University of Macau explained how the institution has been organising a Silk Road conference on entrepreneurship networking since 2019. At the same event, Mahadeo Jaiswal from the Indian Institute of Management Sambalpur noted that India has the third-largest ecosystem in the world for start-ups, with 130,000 such firms already registered. The AMBA & BGA Excellence Awards held in January also paid tribute to the start-up spirit. Karl Baz from the University of Bradford School of Management won Start-Up of the Year for Deep Blue, an AI-assisted Drown Detection System that represents a ground-breaking leap in water safety technology. Also scooping a prize was Marco Farina from Italy’s Polimi School of Management, who was crowned Entrepreneur of the Year for his Logol AG technology. This in turn developed ELLE, a pioneering, AI cloud-based, B2B SaaS solution for law firms. Entrepreneurship and start-ups are crucial engines of growth. They drive innovation by developing new products, services and business models, often disrupting existing markets and creating new ones. Start-ups also play a vital role in job creation; they contribute to increased competition and productivity, ultimately benefiting consumers and the economy as a whole. IGNITING INNOVATION: NEXT-GEN ENTREPRENEURS It’s essential to encourage business creation and nurture start‑ups to cater for an ever-evolving economy E

EDITORIAL Head of editorial Colette Doyle c.doyle@amba-bga.com Content editor Tim Banerjee Dhoul t.dhoul@amba-bga.com

Art editor Sam Price Sub-editor Heather Ford

Insight, content and PR manager Ellen Buchan e.buchan@amba-bga.com CORPORATE Commercial relations director Max Braithwaite m.braithwaite@amba-bga.com

Head of marketing and communications Leonora Clement

Senior marketing executive Edward Holmes

Head of IT and data management Jack Villanueva

Head of events Carolyn Armsby

HR and employer relations manager Aarti Bhasin Finance and commercial director Catherine Walker

Colette Doyle , Editor, Ambition

THIS MONTH’S CONTRIBUTORS

Chief executive officer Andrew Main Wilson

Executive assistant to the CEO Amy Youngs a.youngs@amba-bga.com ACCREDITATION ENQUIRIES accreditation@amba-bga.com

ALEXANDER BELL

FRÉDÉRIC DELMAR

ISABELLE HUAULT

ANASTASIA KYNIGHOU

MORRIS MTHOMBENI

REBECCA ROBINS

JOSÉ TESSADA

Copyright 2025 by Association of MBAs and Business Graduates Association ISSN 2631-6382 All rights reserved. Material may not be reproduced without the permission of the publisher. While we take care to ensure that editorial is independent, accurate, objective and relevant for our readers, AMBA accepts no responsibility for reader dissatisfaction rising from the content of this publication. The opinions expressed and advice given are the views of individual commentators and do not necessarily represent the views of AMBA. Whenever an article in this publication is placed with the financial support of an advertiser, partner or sponsor, it will be marked as such. AMBA makes every opportunity to credit photographers but we cannot guarantee every published use of an image will have the contributor’s name. If you believe we have omitted a credit for your image, please email the editor.

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Ambition • ISSUE 1 • 2025 7

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