NEWS & INSIGHT
ChatGPT was found to exhibit biases in both text and image outputs, raising questions about fairness and accountability in the design of generative AI, in a study from UEA’s Norwich Business School. “Our findings suggest that generative AI tools are far from neutral. They reflect biases that could shape perceptions and policies in unintended ways,” declared Norwich Business School lecturer Fabio Motoki, who led the study in collaboration with researchers at Fundação Getúlio Vargas’ Graduate School of Economics (FGV EPGE) and Insper in Brazil. Assessing Political Bias and Value Misalignment in Generative Artificial Intelligence is based on the results of three tests performed with ChatGPT. In the first, the AI tool was asked to simulate responses from average US citizens to a standardised questionnaire developed by the Pew Research Centre. “By comparing ChatGPT’s answers to real survey data, we found systematic deviations towards left-leaning perspectives,” noted Motoki. ChatGPT was also found to align with left-wing values in most cases when tasked with generating free-text responses on politically sensitive themes in the second test. In the third test, ChatGPT was asked to produce images in relation to the same themes, with outputs analysed using GPT-4 Vision and corroborated through Google’s Gemini. “While image generation mirrored textual biases, ChatGPT refused to generate right-leaning perspectives for some themes, citing misinformation concerns,” revealed co-author and master’s student at Insper Victor Rangel. FGV EPGE professor and co-author Pinho Neto pointed to the potential implications: “Unchecked biases in generative AI could deepen existing societal divides, eroding trust in institutions and democratic processes. The study underscores the need for interdisciplinary collaboration between policymakers, technologists and academics to design AI systems that are fair, accountable and aligned with societal norms.” TBD BIAS DETECTED IN GEN AI SUGGESTS NEED FOR BETTER DESIGN AND ACCOUNTABILITY SCHOOL : Norwich Business School University of East Anglia (UEA) COUNTRY : UK
Job-crafting is a technique to refocus an employee’s role and proactively align it better with their expectations, goals, interests, values, needs, strengths and personal skills. By taking more control over a job’s design, individuals are said to derive more meaning from it. However, achieving this outcome rests on business and team leaders facilitating the process by providing feedback and flexibility. This was the main finding of a report carried out by a team from the Faculty of Health Sciences at the University of Deusto in Bilbao, home to Deusto Business School. Job-Crafting and Work Engagement: The Mediating Role of Work Meaning , published in the journal Current Psychology , establishes that the positive relationship between job-crafting and life satisfaction is explained by the meaning of work. According to the Health Sciences team at Deusto’s Department of Psychology, job-crafting is an active behaviour of working people, whereby they introduce changes to the nature of the tasks they perform in their role, as well as to their relationship with the work environment. The team, comprising Onintze López de Letona Ibáñez, Alejandro Amillano, Silvia Martínez-Rodríguez and María Carrasco, studied 785 employees (50.2 per cent female) with an average age of 41.4 years. A significant positive association of job-crafting with life satisfaction was found. In addition, mediation analysis revealed that job meaning was the primary mechanism for this relationship. The results of the study highlight the importance of looking after wellbeing at work in the context of overall life satisfaction for employees. The Deusto team concluded that “in a global context in which mental health is seriously threatened, organisations can play a crucial role in promoting people’s wellbeing”. Taking into account the path opened by other research, this study “provides some of the first empirical data in favour of the potential of job-crafting to promote people’s life satisfaction through the meaning of work”. CD JOB-CRAFTING PROMOTES EMPLOYEE SATISFACTION, NEW STUDY REVEALS SCHOOL : Deusto Business School, University of Deusto COUNTRY : Spain
Ambition • ISSUE 1 • 2025 9
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