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Strategies for Community Building 🛠️ The key to community-building success starts with content. Content is needed to draw people in and keep them engaged, and it is also a significant reason most people don’t build a community. One of the most essential rules of quality content marketing is that your content must focus on your ideal reader’s/viewer’s wants and needs.
DON’T TRY TO SELL DIRECTLY IN THE COMMUNITY. FOCUS ON HELPING YOUR COMMUNITY, AND THE REFERRALS AND SALES WILL COME.
Brands that create content that is just thinly veiled sales pieces will fail at building a community. The content can’t be boring. I don’t care how good the content is; you will lose most people if your content is boring. This is one of the most common mistakes people make. They create boring content about their industry or business and assume people who do business with them want to be knowledgeable about the industry. That couldn’t be further from the truth. I’ve used plumbing services many times, but I don’t want to know about the latest plumbing updates or some massive clogged drain the plumber successfully unclogged last month. The same is true in any industry. You don’t want to know about the inner workings of newsletters. Don’t make this common mistake when creating content.
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