When planning your content marketing strategy, you must use as much of the content as possible across as many different types of media. For example, written content can become audio and video content. You can expand on pieces of content to create blogs, emails, social media posts, podcasts, newsletters, etc. Content marketing is easy, but consistently creating content that people engage with, want to return for, and consume more of takes work and skills. 💡 Picking the Topic for Your Community 🎯 Before you can create content, you need to know whom you’re creating content for and what type of content they want to consume.
on or coming soon to your area. Target your content to the demographics and psychographics of those who are most likely to consume it. You should have some personal content where you are the community leader. Your business should sponsor the content or community. Don’t try to sell directly in the community. Focus on helping your community, and the referrals and sales will come. It is also significantly less expensive
This doesn’t have to be complicated. For example, we’ve been creating email newsletters for B2B, B2C, and local businesses to help engage or grow a community. Let me provide you with some examples of what’s working. LOCAL BUSINESSES — Create a community around your local area. Talk about everything that is going
to market for someone to join a community than to market for someone who is in the market to make a purchase right now. B2C — The B2C version is similar to a local business community; the difference is that you’ll focus on the broader interests of your ideal buyer. If you’re targeting women 35-50, your content will focus on health, fitness, raising a family, fashion, beauty, money/budgeting, career growth, etc.
Continued on Page 4 ...
3
www.newsletterpro.com
Building Relationships to Help Small Businesses Succeed.
208.297.5700
Made with FlippingBook Ebook Creator