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B2B — For those who sell to the B2B world, you’ll focus on major issues in your industry: marketing, sales, maximizing the value of your business, new technology, best practices, etc. By setting up a community, you have a lead magnet that people are happy to join and refer others to. Growing the community with paid ads is also inexpensive. Typically, you can add new subscribers to a local or B2C community for between $1 and $2.50 per subscriber. For a B2B community, your ad spend per subscriber is typically between $2 and $5 per subscriber. Where to Start? 🚀 The easiest ways to get started are through an email newsletter and/or a Facebook/LinkedIn group. In the long term, you’ll need both the newsletter and the group. You can seed the group/newsletter with your current customer and prospect lists, get feedback, and work to grow from that point. In the short run, this won’t be a mass flood of new business, but over the next few months, you’ll see a steady and increasing number of leads and new sales from the group. You’ll discover prospects from the group are easier to sell to, spend more money with you, stay active customers longer, and refer more.
It sounds too good to be true, but this isn’t a new strategy. This strategy has been time-tested for decades. The media and content delivery method may have changed, but the strategy is over 100 years old. 📈 That begs the question, though: Why doesn’t everyone do this? • Knowledge of what kind of content to create and how to create it • The time to correctly create the content • Lack of patience If you can overcome the above three issues, you can create a marketing machine that will allow your business to grow and thrive like you’ve never seen before. If my team or I can answer questions or help, give us a call or schedule a call at NewsletterPro.com/schedule or call 208-297-5700. –Shaun
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Building Relationships to Help Small Businesses Succeed.
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