ITN - ISRAEL TRAVEL NEWS ONLINE - March 2025

Israel Travel News, an English language professional publication focusing on incoming tourism to Israel.

№ ??? 〉 January 2019 446 〉 March 2025

March 2025

TOURISTS ARE RETURNING TO ISRAEL

08 The International Tourism Exhibition IMTM 2025

14 Tour Operators are Returning to Israel

Ksenia Kobiakov Director Israel Government Tourist Office Germany, Austria, Switzerland Welcome To ITB

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CONTENTS March 2025

ISRAEL TRAVEL NEWS

Israel Tourism Israel Continues to Invest in Tourism with New Attractions, Hotel Openings The International Tourism Exhibition IMTM 2025 Magdala Returns

to the International Stage at the FITUR Tourism Fair in Madrid

Page 08

Israel’s Tourism Minister Haim Katz Opens the International Tourism Fair in India Holidaymakers are Returning to Eilat

Photo: The Exhibition in Israel

El Al is Expanding its Operations in the US this Summer El Al will Launch the New and Improved King David Lounge CEO of Russian Airline Red Wings Visits Israel Air Canada to Resume Israel Flights in June Hotels Returning to the North of Israel: Kfar Giladi Hotel Reopens Fattal to the Competition Authority: Approve the Purchase of the Luxury Hotel The Jaffa Jerusalem Gardens Hotel Unveils Luxurious Facelift Haifa Awakens: Winter Sale at Crowne Plaza Haifa Pastoralism Returns to Kfar Blum Karmiel is Being Renewed: This is What the New Hotel in the City will Look Like Atlas Hotel Chain Appoints New Management

An Initiative to Bring Inbound Tourism to the Gaza Envelope Tour Operators are Returning to Israel

Since 1979

11 Gush Etzion St., Givat Shmuel 5403011, Israel Tel: 972-3-5251646 Fax: 972-3-5251605 office@itn.co.il | www.itn.co.il

The Ministry of Tourism Continues the Tradition of Tours for Diplomats in Israel: This Time in Ramla and Lod A Delegation of Christian Representatives Arrived from Italy Aviation Arkia Launches New Direct Route to New York City Next Month: New Arline will Arrive at Ben Gurion Airport Israir to Launch Three New Destinations in Spring and Summer 2025 Air Haifa Launches New route to Popular Destination

Founded by: Amos Kinamon (1925-1994) Publisher & Editor-in-Chief: Eyal Shmueli Managing Director: Tal Shmueli

Editorial: Shy K. Segev Marketing: Rena Shay Graphic Designer: VM Layout: A.N. Computer Services Worldwide Circulation Canada

800

Europe

4,000 1,300 9,800 2,700 650

Israel

United Kingdom United States Rest of World

Total

19,250 67,000

Estimated readership

Digital copies - 35,000 distributed throughout the world

2 • www.itn.co.il

It's time for a hug!

Enjoy the distinctive hospitality, design, atmosphere, flavors and style of each of our hotels across Israel. Prima Hotels Israel are waiting for you with open arms

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WELCOME

March 2025

Shalom and Welcome to ITB 2025. It is an honor to welcome you to ITB 2025, the world’s leading travel trade show. As the Director of the Israel Tourism Office in Berlin, I am excited to participate in this important event, that brings together industry professionals, partners, and friends to shape the future of travel. The past months have been challenging for all of us, and Israel’s tourism industry has faced significant obstacles. However, resilience is at the heart of our story. Israel has always rebounded stronger from difficult times, and today, we stand ready once again to welcome visitors and partners with open arms. Throughout this period, our priority has been to maintain close ties with our partners in the German-speaking market. Despite the challenges, interest in Israel remains strong, and we deeply appreciate our partners’ loyalty and commitment. Signs of recovery are becoming more visible: international flights are increasing, tourism is picking up, and Israel is ready to welcome visitors once again. In the past year, we have organized and participated in B2B events, fairs, seminars, press meetings, and roadshows, ensuring that Israel remains on the travel map. We organized media trips to give them the opportunity to experience firsthand that Israel is, as always, an inspiring and diverse destination. Looking ahead, we are committed to supporting and accelerating the recovery of tourism. Through marketing initiatives, collaborations with tour operators and airlines, PR actions, and targeted industry events, we will restore confidence and drive renewed demand for travel to Israel. Israel is a land of history, culture, and innovation, where ancient heritage meets modern experiences, making it a must-visit destination with endless tourism opportunities. Its diverse landscapes, vibrant cities, and rich traditions continue to attract travelers, and we strongly believe that with the Israeli tourism industry’s adaptability and strength, along with our joint efforts, 2025 will be a significant step toward renewed success. I wish us all a successful ITB 2025, full of productive meetings, new opportunities, and optimism for the future. Tourism is more than an industry—it is a bridge between cultures, bringing people together. Looking forward to welcoming your guests to Israel – Land of Creation.

Ksenia Kobiakov, Director Israel Government Tourist Office Germany, Austria, Switzerland

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ISRAEL TOURISM

With a new ceasefire in effect, Israel is hopeful for an increase in tourism. The Israel Ministry of Tourism has continued to invest in and improve tourism infrastructure and supporting struggling business despite a challenging year Israel Continues to Invest in Tourism with New Attractions, Hotel Openings

״While 2024 brought historic challenges for Israel’s tourism industry, we thank those who came to visit loved ones, participate in solidarity and volunteer missions, as well as those who supported us from

near and far ״ , said Yael Golan, Interim Tourism Commissioner to North America, Israel Ministry of Tourism. She added, ״ Our community is incredibly resilient, and the news of a ceasefire

and the ongoing return of hostages continues to bring us hope for a peaceful future. Israel’s tourism infrastructure continued to move forward during these challenging times with the introduction of new hotels,

restaurants and museum exhibits. Whether you are planning a visit in 2025 or in the hopeful future, Israel looks forward to welcoming you ״ .

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March 2025

TOURISM DEVELOPMENTS • Delta Air Lines announced that it will resume flights between New York-JFK and Ben Gurion Airport beginning April 1, 2025. • Starting February 8, 2025, Israeli airline Arkia will make its first flight to the US and offer round trips from Tel

views of the Red Mountains. • Upscale Gordonia Golan Beach Hotel is inthe planning phase scheduled to be built on the site of the former Luna-Gal complex on the Sea of Galilee shores. • Two new hotels are in the planning stages at Zichron Ya’akov Wine Park.

Aviv to New York-JFK. • The Israeli Ministerof Tourism (IMOT) has

ATTRACTIONS • National Park updates

allocated over $60 million to support 55 public tourism infrastructure projects in 2025. • Digital travel authorization system ETA-IL visa requirements went into effect providing a convenient and efficient way for travelers to obtain entry permits to Israel. • Jerusalem Convention Bureau launched a website dedicated to meeting planners for streamlining events, conferences and conventions. HOTEL OPENINGS AND RE- OPENINGS • David’s Harp Galilee Resort will officially re-open in December 2024 offering breathtaking views of the Sea of Galilee,Golan Heights and Galilee Hills. • The Galilion Hotel is Israel’s Hula Valley reopened on January 9, 2025 following an extensive renovation. • Roxon Red Sea Eilat, opening in December 2024 is an adults-only luxury experience with stunning

include recent designation of new and expanded nature reserves and national parks including Berekhat Ya’ar, HaSharon, Avtach, and the Heart of Ramon Crater and the establishment of Israel’s first marine national park, Yam Caesarea. • Tower of David Citadel, a UNESCO World Heritage Site is now more accessible due to the installation of ramps, elevator and tactile exhibits. • Almog Beach in Eilat is set to undergo expansion and will be the first southern oceanfront area to be designated as a city beach.

Jerusalem Gardens Hotel Located at the entrance of the city, within walking distance to the Knesset, Israel Museum, ICC Jerusalem Convention Center and the central bus station.180 superior rooms and executive rooms, suites and family rooms, all with balcony and a city view. All rooms are non-smoking, and accessible rooms are available upon request. We are pleased to inform that The Jerusalem Gardens Hotel is in the final stages of an extensive and impressive renovation, during which all hotel rooms have been and will continue to be upgraded to a 4 star deluxe standard, the renovation includes: modern and stylish rooms, upgraded furniture & amenities adhering to international standards Additionally, we are excited to share that our dining room is currently undergoing a comprehensive renovation, Scheduled for completion by the end of February. The newly refurbished dining room will feature a modern design, upgraded menus, and an upgraded dining experience designed to elevate the hotel’s overall hospitality. These upgrads will enable you to offer your clients a refined and luxurious hospitality experience, while taking advantage of the hotel’s convenient location at the entrance to Jerusalem.

For reservations & inquiries: Tel: 972-2-6558811 | 972-2-6558888 E-mail: reservations@jerugardens.com | groups@jerugardens.com Website: www.jerusalemgardenshotel.com Free Wi-Fi for hotel guests JERUSALEM GARDENS Hotel & Spa Location The hotel is located at the entrance of the city, within walking distance to the Knesset, Israel Museum, Jerusalem convention center and the central bus station. Cheek in cheek out Cheek in- 15:00, Cheek out- 11:00 Rooms There are 180 rooms at the hotel, including suites and family rooms, all with balcony and a city view. Superior room – equipped with cable television, private

Additional Services The hotel has friendly and intima renowned for its high quality of ser are invited to enjoy the hotels faciliti center, Jerusalem Gardens Spa, o from 9:00 am until late afternoon and the children’s pool area adjacen Jerusalem Gardens Spa The health centre and spa includes: open all year round, two Jacuzzis charge for hotel guests. Massages available by appointment. The for The gusts.

safe, phone line, bath tub, hair dryer and air-conditioning. Family rooms – Two large interconnecting rooms, suitable for families with children. These rooms also include a

IMTM 7 - 8 May EXPO Tel Aviv

March 2025

providers and various types of attractions in the tourism sector from around the world. The exhibition, organized by Ortra Ltd. and Israel Travel News, in collaboration with the Ministry of Tourism, will take place between May 7-8 at EXPO Tel Aviv. Registration is free of charge through a quick and simple registration process via the official IMTM 2025 website. Eyal Shmueli, editor- in-chief of ITN and co- organiser of IMTM exhibition “Despite the challenges and the complex security situation, we are determined to hold the exhibition in the most impressive and effective way. The tourism industry is experiencing a challenging period, but we see this as an opportunity to make a significant new start for the coming year and offer the tourism community all the tools and options available for the summer of 2025, which is already shaping up to be an especially busy summer. The exhibition constitutes a significant platform for the rehabilitation and growth of the industry, for creating international business connections and for strengthening Israel’s position as a major tourist destination in the world”.

THE INTERNATIONAL TOURISM EXHIBITION IMTM 2025

T he event is taking place as planned at EXPO Tel Aviv between May 7-8, 2025 The 2025 International Mediterranean Tourism Market (IMTM), which will mark its 31st anniversary, is taking place as planned at EXPO Tel Aviv between May 7-8, 2025. The exhibition, which is a central and significant focus in Israeli tourism, especially these days, is taking place alongside the war, with the aim of assisting, supporting and rehabilitating tourism. The annual and international tourism exhibition IMTM 2025 - International Mediterranean Tourism Market, will be held in Israel for the 31st time. Alongside the war that is still plaguing the State of Israel, the aim of the exhibition is to

enable the widest possible participation of countries and exhibitors from Israel and the world, and to assist in the restoration of tourism in Israel, as well as to continue to strengthen the status of the Israeli tourist vis-à-vis tourism destinations in Israel and around the world. The largest tourism exhibition in the Middle East, IMTM, has always played a significant role in promoting and leveraging Israeli tourism in Israel and around the world, and during the war it is part of the restoration of the tourism industry, which needs more than ever to get going and grow. As every year, the exhibition will reveal the desirable destinations for 2025 and will feature impressive

international pavilions. The exhibition includes

meetings and interpersonal connections, connections between wholesalers and international entities, lectures and professional conferences. In addition, there is a program for invited agents, in which hundreds of decision- makers from around the world who market Israel as a tourist destination come. The exhibiting countries will be represented by national and regional tourism offices, convention centers, hotels, resorts, shipping companies, car rental companies, airlines from various countries, agents, travel agencies, destination management companies, trade associations, service

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March 2025

THE OLD CITY OF AKKO INVITES YOU TO DISCOVER ITS SECRETS ABOVEGROUND AND BELOW

Old Akko (Acre) is a port city situated on a peninsula on the Mediterranean coast in northern Israel. It is known for its well-preserved old city walls. A visit to this ancient city is an important part of the Holy Land experience and one of Israel’s main tourist destinations. Currently home to thousands of residents, Akko is a study of contrasts – the convergence of East and West, modernity and antiquity, beauty and ruins. Known for centuries as the gateway to the Holy Land due to its location as a port of entry for international dignitaries and trade, Akko provides a unique glimpse into the Crusader and Ottoman periods in the region. The subterranean crusader city was revealed and restored under the Ottoman city above. This extraordinary phenomenon was awarded World Heritage Site by UNESCO. POINTS OF INTEREST: The Knights’ Kingdom A 5,000-year old story unfolds inside the halls of the citadel - the museum’ displays and films projected on the walls tell the story of the crusades. During this tour, each visitor receives a headset, and can choose one of 10 different languages. The Hospitaller Fortress The Hospitaller Order, which thrived in Jerusalem during the First Crusader Kingdom (1099-1187) transferred its headquarters to Akko during the Second Crusader Kingdom (1191-1291). The

Hospitallers expanded their headquarters and rebuilt the site, which consisted of two to three floors around a central court as

well as underground sections. The Templars Tunnel

The Templars were a military-monastic order who – in the name of the pope – aided pilgrims and the ailing coming from Europe to visit the holy sites of the Land of Israel. MORE POINTS OF INTEREST: The colorful Market Street and Bazaars are the main thoroughfare of the Old City, running from north to south. One cannot visit the city without tasting the delicious dishes at the wonderful Chef Restaurants and paying a visit at the unique Boutique Hotels. A ferry from Akko to Haifa and from Haifa to Akko is a special experience that offers tourists the chance to enjoy the spectacular views of the cities by sea (times being subject to weather condition). There are Churches, Mosques and Synagogue in Old Akko. Some of them are opened to visits. The “Or Torah” Synagogue in the new city is a site worth seeing. So is the “Al Basha” Turkish Bath and the Seraya, a structure built during Turkish rule in Akko, in the late 18th century, where the offices of the civilian regime officials were located. It is also recommended to visit the galleries in the Old City and the “Okashi” Art Museum as well as the “Treasures in the Walls” Museum.

New in the Knights Halls - Old Akko A spectacular Video Mapping Night Show at an international level, in the Crusader Fortress courtyard, with innovative technology, spectacular colours, original melodies and sights that will leave you in awe!The show will take both adults and children on a historical journey, target date is June, 2025. For more details and to update the dates of the Light and Sound experience, you can contact our Visitor Center. See you in Old Akko!

OLD AKKO (ACRE) Akko is a city that has been shaped by the Romans, Byzantines, Crusaders, Mamelukes, Ottomans and British, and fittingly is today home to brilliantly coexistent mixed population of Muslims, Jews, Christians, Druze and Baha’i. Akko is a study in contrasts - the convergence of east and west, modernity and antiquity, beauty and ruins.

Video Mapping Night Show in Old Akko

For more information on the city of Old Akko: Phone: +972-4-9956-705/7 | www.akko.org.il/en/ Write to us: info@akko.org.il

ISRAEL TOURISM

March 2025

international tour operators,” noted Maron Issa, the hotel’s CEO. “The Israeli pavilion attracted a lot of attention, and it is clear that there is interest and enthusiasm for the renewal of tourism to Israel. We are optimistic and expect a significant recovery in the coming months. The hotel is prepared and ready to welcome tourists”. In the period before the crisis, the Magdala Hotel hosted tourist groups from around the world and from Israel throughout the year. Participation in the fair is a significant step towards the hotel’s return to full activity. to create vacation packages and exposure”. The fair, considered the most important in central India, is exhibiting around 1,100 tourism organizations from 55 countries. In addition, over 40,000 participants from the tourism industry in India and abroad are expected to visit the fair, including: local media, travel agents, tourism offices, travel associations, hotel chains, airlines and agents that produce exhibitions, conferences and MICE tourism. The Israeli pavilion covers an area of approximately 40 square meters and is designed in a way that represents Israel as a prestigious and attractive tourist destination.

MAGDALA Returns to the International Stage at the FITUR Tourism Fair in Madrid The Magdala team in Madrid worked diligently during the fair and returned to Israel with encouraging achievements for the near future

T he Magdala Hotel delegation recently participated in the FITUR International Tourism Fair in Madrid, Spain. This is one of the most significant tourism events in the world,

which is an important platform for promoting inbound tourism to Israel. For the Magdala Hotel, which specializes in hosting tourist groups from around the world, participation in the fair

marks the opening of a new chapter after a challenging period in the industry. “Participation in the fair was significant and contributed greatly to strengthening ties with travel agents and Israel will promote the arrival of workers to the Israeli tourism industry. Air India announced that it is expected to open a direct route between Mumbai and Ben Gurion Airport towards 2026, in addition to flights from New Delhi that will begin operating this March Minister of Tourism, Haim Katz: “India has tremendous tourism potential that we are working to realize. We have set a strategic goal by 2030 to reach seven million tourists, and India is a key market in achieving it. The Indian tourist is looking for a unique experience, and Israel has a rich tourist offering that provides a wide range of options. At the invitation of the Ministry of Tourism, a delegation of agents and journalists from India will visit Israel in the coming months,

Israel’s Tourism Minister Haim Katz Opens the International Tourism Fair in India

Air India announced thatit is expected to open a direct route between Mumbai and Ben Gurion Airport towards 2026

T he International Tourism Fair OTM opened in Mumbai, with Tourism Minister Haim Katz invited as the guest of honor to the general opening of the fair and inaugurated the Israeli pavilion. Over the past week, Minister Haim Katz

has been on a working visit to the continent with the aim of encouraging tourism to Israel. Among other things, he met with his counterpart, the CEO of Air India, senior agents and wholesalers in India, and journalists. It was agreed that India and

10 • www.itn.co.il

The Olive Tree Hotel The best of both worlds

Hospitality is a Biblical tradition, nowhere is this tradition more honored than at Jerusalem’s Olive Tree Hotel. Named for the tree in its center court which ooered shade to generation of pilgrims, the Olive Tree is just a short walk from the old city’s holy sites and modern city attractions.

• 10 minute walk to the Old City and the holy sites • Free Wi-Fi throughout the Hotel • Free access to many d igital TV and radio ch annels • Free International calls to over 50 countries • meeting and conversation rooms • New Modern Gym • Full Accessibility • Free parking upon availability • Renovated rooms

5th YEAR IN A ROW

23 St. George Street, Jerusalem, 46752 |T 972-2-5410410 | F 972-2-5410411 | Oded@olivetreehotel.co.il OLIVETREEHOTEL.COM

ISRAEL TOURISM

March 2025

HOLIDAYMAKERS ARE RETURNING TO EILAT

The Ministry of Tourism is hosting agents and representatives of Russian airlines who are interested in opening a route to Ramon Airport this winter

T he holiday tourists are back! After a long period in which tourism to Israel declined dramatically due to the war, and mainly included solidarity delegations and a Jewish audience, the Ministry of Tourism marks 2025 as the year of the return of tourists to Israel. This week, the Ministry is hosting a group from Russia that includes 10 large tourism wholesaler and 3 representatives from airlines who are interested in opening a line from Moscow to Eilat this winter. The delegation was also joined by 11 Russian journalists. The delegation is visiting the classic route in Jerusalem,

the Dead Sea, and attractions in and around Eilat (Dolphin Reef, the Underwater Observatory, Timna, and more). In addition, the members of the delegation are meeting with hoteliers and agents to formulate vacation packages suitable for different levels of accommodation. They will also visit Ramon Airport for the purpose of opening a direct line from Moscow. The planned accommodation and vacation packages are the result of the work of the ministry and partners in Israel, in recent times, with the tourism industry in Russia to overcome technical challenges, resulting from the geopolitical situation.

The visit is taking place in cooperation with the Eilat Municipality and the Municipal Tourism Corporation, the Eilat and Dead Sea Hotel Association and the Airports Authority. About a week ago, the ministry hosted the CEO of the Russian airline “Red Wings”, Vladimir Kaminin, who came to Israel to examine the possibility of opening a route from Moscow to Eilat. During the war, in 2024, about 7,000 tourists from Russia entered Israel. It is now in fourth place in the volume of tourism entering Israel from it, after the USA, France and England. In 2019 – the peak year for tourist arrivals

to Israel – 23,000 tourists entered from Russia, which placed it in second place on the list of countries of origin of tourism to Israel. Tourism is both an informational tool and an economic catalyst that routinely brings nearly 30 billion ILS into the economy every year. The ministry operates an innovative strategy for restoration, focusing on personalized door-to-door marketing for sympathetic audiences with a high motivation to visit Israel/the Holy Land and for audiences that are less affected by complex geopolitical situations.

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March 2025

An Initiative to Bring Inbound Tourism to the Gaza Envelope

The Incoming Tour Operators Association in Israel is working to incorporate the Western Negev into the operators’ tours with the aim of restoring the local economy and Israel’s image in the world F or the first time since the events of October 7, the Incoming Tour by the events of October 7, 2023. Alongside the

In addition, mentoring groups will be established to connect local tourists with tourism organizers, with the aim of upgrading the visit experience and adapting it to international audiences. During the tour held today, participants visited a variety of key points in the region, with the aim of getting to know them and incorporating them into future plans for tourists. Lior Gelfand, Chairman of the Incoming Tour Operators Association in Israel: “The Gaza envelope is a symbol of the strength and resilience of Israeli society. This tour is the beginning of a process that will not only lead to the restoration of the local economy, but also to show the world the beautiful and courageous face of Israel and the message we want to convey to the

world – of resilience, revival and connection between

challenges and bereavement, new initiatives have emerged in the region that tell the moving story of the residents

communities through inbound tourism. We

Operators Association in Israel is embarking on a unique initiative aimed at exposing the Gaza envelope to tourist groups who are expected to visit Israel while restoring and strengthening local businesses. The Incoming Tour Operators Association in Israel has initiated a special tour for inbound tourism organizers. The tour will take place today, December 23rd – as part of the tour, participants were exposed to the stories of the region’s revival, alongside tourist sites and innovative initiatives that were born out of the crisis. The Gaza envelope, once a symbol of Zionism, agriculture, and the pursuit of peace, was severely damaged

recognize a growing interest from our colleagues around the world to include visits to the Gaza envelope as part of their trips to Israel, and to gain a first-hand impression of the reality in the region, including meetings with people who were there during the events of October 7. The Association is working to create experiential tours that will provide tourists from around the world with an authentic connection to the Gaza envelope and the people living there, while conveying messages about Israel’s resilience and its dealing with the challenges of reality, especially in the face of waves of slander in the international arena”.

and their revival. With growing interest among

audiences around the world, inbound tourism is seen as a significant tool for restoring the local economy and strengthening the region’s image in the international arena. As part of the initiative, professional tours in small groups are planned for inbound tourism organizers. The tours will reveal a variety of sites and local businesses in the Gaza envelope, enable direct dialogue with tourists from the region, and help present the region as a major destination for inbound tourism to Israel.

Israel Travel News • 13

ISRAEL TOURISM

March 2025

Tour Operators are Returning to Israel With major U.S. airlines planning to resume flights to Israel this spring, tour operators are cautiously arranging their return to the country

T he war between Israel and Hamas erupted after the Oct. 7, 2023, attack by the militant group, stalling most leisure travel to Israel. But the Jan. 19 ceasefire agreement, paired with United’s and Delta’s plans to resume daily service to Tel Aviv from the New York area starting March 15 and April 1, respectively, has revived Americans’ interest in the country. ETS Tours, a Holy Land tour

reach pre-Oct. 7 bookings in spring 2026, said business development vice president David Welch. United and Delta’s scheduled returns to Israel “reassures us in our decision to move full

Israel had 962,000 tourist arrivals, 68% lower than 2023. But December saw a 44% increase in arrivals year over year, according to the Israel Ministry of Tourism. The ministry is also hoping to push the return of tourism by pumping 60 million USD into the industry to help struggling businesses and improve

“Our community is incredibly resilient, and the news of a ceasefire and the ongoing return of hostages continues to bring us hope for a peaceful future”, said Yael Golan, interim tourism commissioner to North America. “Israel’s tourism infrastructure continued to move forward during these

operator, began offering monthly departures last

steam ahead”, Welch said. Israel welcomed a record 1.3 million North American travelers in 2019. It was on track to beat that number in 2023 before the attack but ended the year with 1.1 million North American visitors. It is unclear when travel might reach prewar levels: In 2024,

spring for groups of 15 to 20 travelers. Before the Oct. 7 attack, ETS would operate up to 60 Holy Land tours a month during peak season. The company plans to begin offering regular departures in May following what it called “unprecedented” levels of interest due to pent-up demand. ETS predicts it will

tourism infrastructure. The money will fund 55 projects this year, including laser shows at a marina in Eilat and monument illumination in Jerusalem.

challenging times with the introduction of new hotels, restaurants and museum exhibits”.

14 • www.itn.co.il

Caesar Premier Hotels Israel

March 2025

JERUSALEM | TIBERIAS | EILAT

A perfect combination between historical sites and today’s comfort, situated near the main tourist locations.

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ISRAEL EXPERIENCE

Obrat Tours specializes in the inbound tourism market in Israel, which offers high-quality serves to individual tourists (FIT) and groups. We are experts in tailor-made tours and programs for pilgrims, special interest trips, cultural, study tours, incentives and more.

A variety of group & individual tours package Tailor-made tours starting from 2 persons Pilgrims (Christian, Jewish, Muslim) Theme tours — ecology, archeology, agriculture, arts, gastronomy, wine Discovery tours with extension to Jordan and Egypt — operated by our local suppliers We offer:

Wedding and bar/bat mitzvah celebrations Incentives & Congresses Highly qualified experienced guide service VIP services From/To the airplane Car rental

Let us make discover you the beauty and charm of Israel with the best service.

Tel: 972-37297330 | 41, Tchelnov st. Tel Aviv reservation@obratours.co.il

ISRAEL TOURISM

March 2025

The Ministry of Tourism Continues the Tradition of Tours for Diplomats in Israel: This Time in Ramla and Lod

Thirty ambassadors and diplomats from various countries, including Thailand, Denmark, the Czech Republic, Uzbekistan, Uruguay, Panama, Slovenia, Guatemala, Angola, Moldova and Croatia, participated in a tour initiated by the ministry in Ramla and Lod T hirty ambassadors and diplomats from various countries, including Thailand, Denmark, the participants were exposed to the impressive work from the Roman period. From there, they continued to The Ministry of Tourism maintains a tradition of tours

The ambassadors of the various countries can become Israel’s tourism ambassadors by exposing the audience in their countries to the unique and enjoyable experiences they have had in the country. The Ministry of Tourism will continue to initiate similar activities with the aim of expanding Israel’s tourism exposure among official representatives from around the world.

around the country for the diplomatic corps in Israel to expose them to tourist sites and show them another side of Israel, one that is not political or diplomatic. Last year, wine tours were held, and this year It was decided to focus the tour on heritage sites combined with a culinary experience. The ambassadors expressed admiration for the cultural richness of Ramla and Lod. The Ministry of Tourism sees 2025 as a year of recovery in tourism, and is working in various ways to increase the flow of visitors from abroad.

Czech Republic, Uzbekistan, Uruguay, Panama, Slovenia, Guatemala, Angola, Moldova and Croatia, participated this week in a tour initiated by the ministry in Ramla and Lod. They were also joined by diplomats from the United States, Singapore, the Philippines, the Netherlands and Argentina, who experienced the charm of these historic cities through the heritage sites and local cuisine. The itinerary prepared by the Lod Municipality began at the Mosaic Museum, where

the Arches Pool in Ramla, a unique historical site that provides a glimpse into the city’s ancient water system. The ambassadors then visited the famous White Tower of Ramla, where they enjoyed a breathtaking view and learned about the fascinating history of the tower, which was an important part of the city’s defense system in the Middle Ages. The tour concluded with the flavors and aromas of the Ramla Market, where the ambassadors tried out local cuisine.

16 • www.itn.co.il

The Guest House has 50 rooms, serving daily lunches, offers the possibility of filming and has a chapel which can be booked to celebrate Masses, for studies and / or prayers. Situated on the Mount of the Beatitudes - site of the ceremonies on the Mountain (Matthew 5:102), overlooking the Sea of Galilee and adjacent to the Church of the Beatitudes - erected on the mountain in the last century, after they had been destroyed all the churches that were built from time to time until the fourth century

Franciscan Sisters of I.H.M. (Suore Francescane Miss. del Cuore Immacolato di Maria) Mount of the Beatitudes, South Golan 12365 Israel. P.O.Box 2236 / Tiberias 1412102 - Israel Guesthouse Reception - Tel: ++ 972-4-6711200 | Fax: ++ 972-4-6726735 Sanctuary for mass celebration reservations - Tel: 972-4-6711223 / Fax: 972-4-6711225 Email: ospbeat@netvision.net.il | http://beatitudes.church

ISRAEL TOURISM

March 2025

A Delegation of Christian Representatives Arrived from Italy The wheels of tourism to Israel are returning, and the Ministry of Tourism hosted religious leaders from Italy in honor of 2025 - the Jubilee Year declared by the Pope - in which pilgrims will be able to receive absolution in one of three churches in the country W ith the return of European airlines, the first wave of

lasted five days, included visits to major sites in the Holy Land, which are pilgrimage centers for pilgrims from around the world, as well as participation in mass at the Church of the Holy Sepulchre, visits to the Church of the Annunciation and other churches in the north of the country, as well as tours of the Tower of David Museum and the Pilgrims’ Path in Jaffa. According to the Ministry of Tourism, the cooperation with CNPI, combined with the Pope’s declaration, is expected to strengthen Israel’s position as a leading destination for global pilgrimage. As part of the preparations for the Jubilee Year, selected sites of interest and relevance to the Jubilee Year were mapped out, where minor infrastructure upgrades are planned, subject to budget approval. In addition, videos,

brochures, and letters in a variety of languages were distributed to pilgrims and key figures in organized pilgrimage, as well as videos and greetings that will welcome the groups at Ben Gurion Airport. “I was pleased to meet the members of the delegation, who expressed a great sense of confidence and satisfaction with the visit, and stated that they are working to bring tourist groups this year,” said Tourism Minister Haim Katz. “Israel is open to tourism and looks forward to the arrival of the pilgrims. “The Ministry of Tourism, which I head, invested 230 million shekels this year in developing infrastructure and attractions, of which 35 million shekels in sites with biblical-historical significance, which will be used by Christian visitors. We will continue to work to encourage tourism in the Jubilee Year.”

the industry, focusing on personalized marketing - door-to-door - for audiences with a high motivation to visit Israel/the Holy Land. The Italian delegation that arrived in Israel last week included Catholic religious leaders from Italy who belong to the CNPI organization - a central body that organizes pilgrimage tourism throughout Italy under the auspices of the Vatican. The visit took place as part of the ministry’s efforts to leverage the Pope’s declaration of a Jubilee year in which indulgences can be received in one of the three basilicas in the Holy Land - the Church of the Annunciation in Nazareth, the Church of the Holy Sepulchre in Jerusalem and the Church of the Nativity in Bethlehem. The delegation’s visit, which

tourist groups arrived in Israel last week as guests of the Ministry of Tourism, which hosted senior Catholic religious leaders from Italy. As you may recall, the Italian Deputy Prime Minister and Foreign Minister visited Israel, announcing that the country was lifting the travel warning to Israel. Meanwhile, the Italian airline ITA announced that it would resume its flights to Israel starting next month. According to the Ministry of Tourism, 2025 is supposed to be a year of recovery for tourism from abroad, and the expectation is that approximately three million tourists will arrive in Israel this year. As a result, the ministry is working on an innovative strategy to restore

18 • www.itn.co.il

Atlas Boutique Hotels 40 years of the Finest and MostInteresting Accommodation Experiences in Israel

T he most recent hotel to join the chain of Atlas Boutique Hotels is the Backstage Hotel, built inside an historic theater which was converted into 48 beautiful rooms and spaces that tell the fascinating story of performing arts in Tel Aviv. The Backstage - which has immediately become one of the best and most talked- about locations in a city packed with hotels - is the result of our 40 years of experience in creating unique concept hotels at prime locations in Israel’s most important tourism cities – Tel Aviv, Jerusalem, and Eilat. Atlas Boutique Hotels are all situated at prime locations - whether it’s at the beating heart of the city, the marketplaces or the picturesque seaside neighborhoods in Tel Aviv and Jerusalem, or a quiet but central location in Eilat near all the attractions and restaurants. Each hotel has its own unique concept, which draws inspiration from the building’s unique architecture, its history, or the surrounding area. Our concept hotels and boutique designer rooms are renowned

for their creativity, bringing to Israel a timeless and unprecedented accommodation concept. The unique accommodation design is complimented by our core strength and standout feature as a brand – which is our exceptional service and customer experience. It’s this commitment that has propelled our hotels to the highest rankings on Google and across all booking platforms. Whether you’re looking for an upbeat urban experience, a luxurious family vacation, high- standard business functionality or any other kind of getaway, one of our Atlas Hotels is the right fit for you.

Website: www.atlas.co.il | Business@atlashotels.co.il

20 • www.itn.co.il

These are not just any other generic hotels: each of the 16 hotels in the Atlas chain offers a different style of accommodation experience, with unique design and character, in Israel’s tourism cities

AVIATION

March 2025

ARKIA LAUNCHES NEW DIRECT ROUTE TO NEW YORK CITY

NEXT MONTH: NEW ARLINE WILL ARRIVE AT BEN GURION AIRPORT

Arkia’s inaugural flight to NYC took off in a ceremony at Ben Gurion Airport

A rkia Airlines inaugurated its new direct route to New York on Saturday night. The first flight, operated by an Airbus 330- 900 NEO from Spanish-Portuguese carrier Iberojet, departed from Ben Gurion Airport to John F. Kennedy International Airport following a celebratory ceremony. “We plan to continue operating this route regularly following the success of our initial three-and-a-half-month project”, Arkia CEO Oz Berlowitz said before takeoff. “We are considering expanding operations in response to growing demand. Our commitment is to provide high-quality service to our customers”. Arkia’s entry into the New York market initially began as a joint initiative with TechAir, the Israeli high-tech headquarters, to address the severe shortage of flights between Israel and the U.S. The project, originally priced from 1,199 USD per ticket, has since transitioned into a fully Arkia- managed and operated route. The new service will include three weekly flights on Sundays, Mondays and Wednesdays. The

aircraft, featuring an Arkia crew, will operate in a spacious economy- class configuration with personal entertainment screens and two full kosher meals served onboard. The launch ceremony at Ben Gurion Airport was attended by senior officials, including Larry L. Mammet, head of the economic department at the U.S. Embassy in Israel; Moshe Ben Zaken, director general of the Ministry of Transportation; Avner Flor, chairman of the Israel Airports Authority; Sharon Kedmi, director general of the Israel Airports Authority; Brig. Gen. (res.) Shmuel Zakay, director of the Civil Aviation Authority; and senior figures from Israel’s aviation sector.

Air Samarkand, the Uzbek airline that was launched just four months ago, is expected to begin operating flights from Ben Gurion Airport on March 30, 2025 A new airline is on its way to Israel: Air Samarkand, the airline that was launched just four months ago, has officially opened flights to Ben Gurion Airport. Starting on March 30, 2025, the company will offer direct flights to Uzbekistan in the format of a weekly flight that will depart and return on Sundays. The company’s new Airbus A330-300 aircraft will land at the international airport in the city of Samarkand. The airline was established as part of a long- term project to develop Samarkand as an attractive tourist area - to this end, a new airport was established and dozens of four- and five-star hotels were built throughout the region.

“Today is a defining moment in Arkia’s history,” Berlowitz said. “Launching a direct route to New York is not just an expansion of business activity – it’s a testament to our growth, resilience, and vision. New York is a global hub, a critical strategic destination and the most important airline route for Israel. Arkia’s presence in this market marks a new era for us”.

22 • www.itn.co.il

7-8 MAY | EXPO TEL AVIV International tourism is back, and Israelis are ready to explore the world!

Courtesy of

Tel Aviv, Israel

With global flights resuming and demand for international travel growing, Israeli tourists are eager to plan their next adventure.

Israelis are among the world’s most frequent travelers, making nearly 9 million yearly trips abroad for vacations, business, wellness, and MICE events. With generous travel budgets and extended stays of 5-11 nights, they are eager to explore new destinations alongside their favorite classics. Thousands of travel agents, hundreds of agencies, and dozens of wholesale tour operators are waiting to meet you; this is your chance to showcase what your destination has to offer.

IMTM 2025 is the premier meeting point for global tourism and the Israeli travel industry. It’s where exhibitors, decision-makers, and travel professionals connect, discover trends, and create new opportunities.

orly@ortra.com, +972-3-6384467, +972-54-2020437 imtm@ortra.com | www.imtm.co.il | +972-3-638-4444