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I’ve come to that are impacting the marketing I’m doing for my companies. Lead Magnets: The good old days of tossing up a down- and-dirty ebook are long gone. Everyone has secondary email addresses for spam. While a book and other high perceived value lead magnets still work very well in many markets, everyone is aware you’re not giving away this valuable item because you’re a pure soul who only wants to make the world a better place. To increase the quality of leads you get and the volume of leads, offer something of high value that allows the lead to be part of a community, or deliver value where you actually solve a problem for the prospect, or you educate and/or entertain via social media and gain influencer status. These are all working very well right now. Three examples of lead magnets that fall in the above categories that I’m using or am working on building as I type this are: • Email Community Newsletters • Freemium Software • Short Form Content All three work together but number one and three work very well together.
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