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about, and part of that are changes made in February by Google and Yahoo regarding spam complaints and email deliverability. With a large majority of consumers now dealing with tight budgets and are at least somewhat risk averse due to living through the ups and downs of the economy, we as entrepreneurs need to adjust by providing value in advance as well as taking on the risk for the consumer. If you want to see sales soar, simply remember this formula. Community + Exclusivity + Risk Reversal = $$$ Risk reversal, combined with exclusive offers and leads who are part of a community, will take even a startup from zero to millions in sales as long as they can deliver on the promises they’re selling. Reading this article again before I send it off to my editors left me with the question: How do you build a community in a B2B, B2C, and/or local business? That will have to be my cover article for next month, but I’ll break it down in detail for you. In the meantime, if you have questions or need my help, email me at Shaun@newsletterpro.com . –Shaun
I’ve been preaching for over a decade now that you have to build a relationship, i.e., a community with your list. While Newsletter Pro focuses heavily on your relationship with your existing customers, you now need to build that relationship and community with your leads. The good news is, when done correctly, you actually end up with less expensive traffic, more leads, and more sales. The lack of community and relationship are big factors in the shift many are experiencing in their lead generation and conversions. Once you have a community, it becomes easier to nurture your leads; they buy more and stay longer. When selling, risk reversal and exclusive offers based on the interests, desires, and outcomes each person wants are going to be your best friends. Mass emails to the whole list are rapidly becoming less and less effective. Part of that is the shift we’ve been talking
Are you thinking about using a newsletter to build a community and relationship with your customers? Schedule a call with my team, and we will walk you through it. Scan the QR code or go to NewsletterPro.com/schedule. Even if you’ve chatted with us before, I’ve made major changes across the board, including what type of content is working best, how we use content planning (and you should too) to maximize your relationship with your customers, get them to spend more, and encourage them to send you more referrals. We have even added risk reversal options for our done- for-you newsletter services if you want our help building your community.
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