Transform Your Business With These Powerful Retention Techniques STOP LOSING CUSTOMERS:
Read Time: 2 mins and 45 secs
Have you ever wondered why some businesses have crazy customer retention numbers and others don’t? I became fascinated with customer retention and customer lifetime value around the ages of 22 or 23. At the time, I owned a dry cleaning company that offered free pick-up and delivery services. Our primary marketing method was door-to-door sales. Door-to-door sales worked great, but it was brutal work. Around the same time, a guru I followed, named Ryan Lee, was talking about membership sites and recurring revenue. The idea of having customers on subscription services who paid month in and month out and stayed for years seemed like the holy grail of business models. I fully admit that retention marketing isn’t the sexiest form of marketing. But it is insanely profitable. Our customer retention rates at Newsletter Pro are 287% higher than those of other marketing companies our size. Retention marketing may not be sexy, but it is extremely profitable. Here are three secrets to improving any business’s customer retention rates. Get Personal: If you’ve spent a lot of time watching many of the social media influencers who have blown up on apps like TikTok, one thing many have in common is that they come across authentically. You see their messy room, and they make videos where they are not looking their best. They tell you about wins and failures personally and professionally. People are craving authenticity. Adding your personality to communication is the key to building your personal and professional brand.
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