VON KAENEL REAL ESTATE GROUP
R E S I D E N T I A L S A L E S
s • 18400 Overlook Road, #28, Los Gatos • 130 Lyell Street, Los Altos • 5529 Makati Circle, San Jose • 1870 Market Street, #2, Santa a • 174 Belwood Gateway, Los Gatos • 1010 Esparanza Way, San Jose • 1777 Ledgewood Drive, San Jose • 1699 Canberra Drive, San • 19680 Old Santa Cruz Highway, Los Gatos • 6658 Catamaran Street, San Jose • 333 Los Gatos Boulevard, Los Gatos • 1090 Remsen rt, Sunnyvale • 807 Frederick Common, San Jose • 3802 Kirk Road, San Jose • 2064 Orestes, Campbell • 8451 Goldenrod Circle, Gilroy 3 S Genevieve Lane, San Jose • 5692 Holland Lane, San Jose • 5951 Glowing Court, San Jose • 20155 Thompson Road, Los Gatos 388 Wyrick Avenue, San Jose • 14191 Woodview Lane, Saratoga • 133 Hollywood Avenue, San Jose • 108 Los Gatos Boulevard, Los s • 95 Church Street, #2204, Los Gatos • 3261 Coldwater Drive, San Jose • 121 Escobar Avenue, Los Gatos • 420 Alberto Way, #40 Gatos • 22225 Summit Road, Los Gatos • 17952 Madrone Drive, Los Gatos • 210 Caldwell Avenue, Los Gatos • 155 Teresita Way, Los s • 153 Holly Hill Way, Los Gatos • 2201 Nobili Avenue, Santa Clara • 1000 Carolyn Avenue, San Jose • 2285 Cottle Avenue, San Jose Kingridge Drive, San Jose • 1345 Poplar Avenue, Sunnyvale • 1415 Settle Avenue, San Jose • 2643 Villa Cortona Way, San Jose • 95 rside Drive, San Jose • 800 N 8Th Street, #122, San Jose • 3181 Acorn Way, San Jose • 2328 Tolbert Court, San Jose • 1985 Edgeview , San Jose • 1071 Holly Hill Drive, San Jose • 1053 Fair Avenue, San Jose • 16041 Blossom Hill Road, Los Gatos • 5990 Fishburn ue, San Jose • 2786 Murtha Drive, San Jose • 3306 La Terrace Circle, San Jose • 1988 Malden Avenue, San Jose • 419 Serenade Way Jose • 4881 Trent Drive, San Jose • 714 Blossom Hill Road, San Jose • 307 Heredia Court, San Jose • 4915 Speak Lane, San Jose • Verdigris Circle, San Jose • 1475 De Rose Way, #0248B, San Jose • 527 Elk Ridge Way, San Jose • 17661 Vista Avenue, Monte Sereno 45 Hicks Avenue, San Jose • 440 Cesano Court, #306, Palo Alto • 889 Cherry Creek Circle, San Jose • 746 Northrup Street, #00438, Jose • 1365 Cristina Avenue, San Jose • 13526 Myren Drive, Saratoga • 490 Verano Court, San Jose • 18774 Dundee Avenue, Saratoga 1 Serra Court, Los Gatos • 1560 Cielo Vista Lane, Gilroy • 17428 El Rancho Avenue, Monte Sereno • 918 Marilyn Drive, Mountain Vie 666 Oleander Avenue, Los Gatos • 18400 Overlook Road, #28, Los Gatos • 130 Lyell Street, Los Altos • 5529 Makati Circle, San Jose 70 Market Street, #2, Santa Clara • 174 Belwood Gateway, Los Gatos • 1010 Esparanza Way, San Jose • 1777 Ledgewood Drive, San • 1699 Canberra Drive, San Jose • 19680 Old Santa Cruz Highway, Los Gatos • 6658 Catamaran Street, San Jose • 333 Los Gato levard, Los Gatos • 1090 Remsen Court, Sunnyvale • 807 Frederick Common, San Jose • 3802 Kirk Road, San Jose • 2064 Orestes pbell • 8451 Goldenrod Circle, Gilroy • 683 S Genevieve Lane, San Jose • 5692 Holland Lane, San Jose • 5951 Glowing Court, San Jos 155 Thompson Road, Los Gatos • 14388 Wyrick Avenue, San Jose • 14191 Woodview Lane, Saratoga • 133 Hollywood Avenue, Sa • 108 Los Gatos Boulevard, Los Gatos • 95 Church Street, #2204, Los Gatos • 3261 Coldwater Drive, San Jose • 121 Escobar Avenue, Gatos • 420 Alberto Way, #40, Los Gatos • 22225 Summit Road, Los Gatos • 17952 Madrone Drive, Los Gatos • 210 Caldwell Avenue Gatos • 155 Teresita Way, Los Gatos • 153 Holly Hill Way, Los Gatos • 2201 Nobili Avenue, Santa Clara • 1000 Carolyn Avenue, Sa • 2285 Cottle Avenue, San Jose • 4833 Kingridge Drive, San Jose • 1345 Poplar Avenue, Sunnyvale • 1415 Settle Avenue, San Jose Villa Cortona Way, San Jose • 951 Riverside Drive, San Jose • 800 N 8Th Street, #122, San Jose • 3181 Acorn Way, San Jose • 232 ert Court, San Jose • 1985 Edgeview Drive, San Jose • 1071 Holly Hill Drive, San Jose • 1053 Fair Avenue, San Jose • 16041 Blossom oad, Los Gatos • 5990 Fishburne Avenue, San Jose • 2786 Murtha Drive, San Jose • 3306 La Terrace Circle, San Jose • 1988 Malde ue, San Jose • 419 Serenade Way, San Jose • 4881 Trent Drive, San Jose • 714 Blossom Hill Road, San Jose • 307 Heredia Court, Sa • 4915 Speak Lane, San Jose • 4233 Verdigris Circle, San Jose • 1475 De Rose Way, #0248B, San Jose • 527 Elk Ridge Way, San Jose 661 Vista Avenue, Monte Sereno • 1745 Hicks Avenue, San Jose • 440 Cesano Court, #306, Palo Alto • 889 Cherry Creek Circle, Sa • 746 Northrup Street, #00438, San Jose • 1365 Cristina Avenue, San Jose • 13526 Myren Drive, Saratoga • 490 Verano Court, San • 18774 Dundee Avenue, Saratoga • 131 Serra Court, Los Gatos • 6074 Calle De Amor, San Jose • 16516 Shannon Road, Los Gato 0 Plympton Court, San Jose • 4174 Heppner Lane, San Jose • 4859 Clydelle Avenue, San Jose • 383 Oleander Drive, San Jose • 103 tree Place, Los Gatos • 2861 S Bascom Avenue, #705, San Jose • 364 Kylemore Court, San Jose • 1024 Hazelwood Avenue, San Jose 44 Vegas Drive, San Jose • 848 Apricot Avenue, #C, Campbell • 1710 Wright Avenue, Sunnyvale • 1577 Meadowlark Lane, Sunnyval 20 Allentown Court, San Jose • 228 Chalet Place, Campbell • 16137 Loretta Lane, Los Gatos • 5462 Tyhurst Wk, #2, San Jose • 697 orich Drive, #B, San Jose • 3539 S Bascom Avenue, Campbell • 1017 Edenbury Lane, San Jose • 2595 Bonnie Drive, Santa Clara • W Middlefield Road, #51, Mountain View • 1831 Ashmeade Court, San Jose • 956 Inverness , Sunnyvale • 12197 Candy Lane, Saratoga 9 Boynton Avenue, San Jose • 6172 Tracel Drive, San Jose • 189 Gilbert Avenue, Santa Clara • 976 Gerber Court, Sunnyvale • 184 Avenue, Los Gatos • 455 Curie Drive, San Jose • 6701 Camden Avenue, San Jose • 6440 Hesket Court, San Jose • 530 Cozy Drive, Jose • 472 Richlee Drive, Campbell • 1225 Brace Avenue, San Jose • 5106 Rafton Drive, San Jose • 140 Hillbrook Drive, Los Gatos 8 Englewood Avenue, Los Gatos • 103 Forrester Court, Los Gatos • 18231 Bancroft Avenue, Monte Sereno • 4131 Houge Court, Sa • 14065 Arnerich Road, Los Gatos • 205 Creekside Village Drive, Los Gatos • 5623 Ravenna Court, San Jose • 1308 Cherry Court Jose • 758 W Rincon Avenue, Campbell • 6200 Ginashell Circle, San Jose • 181 Benbow Avenue, San Jose • 1244 Fremont Street Jose • 5006 Massachusetts Drive, San Jose • 797 Canoas Creek Circle, San Jose • 14861 Blossom Hill Road, Los Gatos • 17523 chard Drive, Monte Sereno • 105 Sierra Morena Court, Los Gatos • 179 Belvue Drive, Los Gatos • 186 Vista Del Monte, Los Gatos • Quartuccio Way, San Jose • 1471 Hanchett Avenue, San Jose • 6408 Menlo Drive, San Jose • 14000 Apricot Hill Court, Saratoga 6 Daves Avenue, Monte Sereno • 1367 Scossa Avenue, San Jose • 1419 Rhine Lane, San Jose • 1082 Valentine Court, San Jose • 8 Oak Knoll Court, Los Gatos • 131 Newell Court, Los Gatos • 14065 Arnerich Road, Los Gatos • 5909 Holgate Avenue, San Jose • La Canada Court, Los Gatos • 16536 Shannon Road, Los Gatos • 651 McCarty Avenue, Mountain View • 5391 Taft Drive, San Jose • 5 Greenwood Road, Monte Sereno • 184 Villa Avenue, Los Gatos • 13036 Houston Court, Saratoga • 19806 Merribrook Drive, Saratoga E X P E R I E N C E M AT T E R S
WELCOME TO VON KAENEL REAL ESTATE GROUP Service you Deserve. People you Trust.
A powerhouse team with a powerful purpose: to exceed the expectations of their clients! Von Kaenel Real Estate Group is doing just that, and has been for over 25 years. They are a distinguished, respected force in their field with over 4 decades of combined real estate experience, and $1.5+ billion in sales volume of Silicon Valley’s single-family homes, townhouses, condos, multi- family units and commercial properties to date.
Led by the highly-experienced and dynamic Silicon Valley real estate veteran Mark von Kaenel, Von Kaenel Real Estate Group drives substantial economic impact and long-term value for their diverse clientele of developers, investors, and homeowners. Their top-producing brokerage prowess and expertise in both the residential and commercial sectors result in unparalleled industry knowledge, and an up-to-the-minute understanding of the Valley’s ever-changing real estate market. Specializing in prime Silicon Valley neighborhoods, Von Kaenel Real Estate Group covers the full spectrum of property types and price points across these desirable destinations. To ensure broad reach and the most comprehensive client service, they also enjoy partnerships in key markets across the country. With a carefully-planned, hyper-focused approach, the group embraces each engagement as unique, never ordinary; preparing their entire course of action in a strategic client and property-specific manner. Extremely organized, and gifted with a loyal, hardworking support system, they simply will not rest until the best job is done, achieving success for you. Their stellar reputation has consistently been built on delivering prudent, objective advice and guidance, while maintaining the utmost level of client service.
45+ Years Combined Experience | $1.5 Billion in Total Sales | 800+ Properties Sold KW Luxury International Specialists | 5-star Reviews on Zillow and Trulia
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C O N T E N T S
06 SELLING PHILOSOPHY
10 MARKETING Online marketing/social media Listing feeds Property website 3D virtual tours Brochures/flyers Photography Direct mail, postcards Noteworthy newspaper ads Open houses 14 STEPS TO SELLING YOUR HOME
17 OTHER WAYS WE CAN HELP 18 MEET THE TEAM Mark von Kaenel Karen Fornash Bryon Zapf Ariana Batz 20 TESTIMONIALS
07 SERVICES Preparing for a sale Marketing 08 PRE-LISTING PREPARATION Design coordination Staging Listing action plan Property inspection and preparation Vendor selection and management
22 WHY KELLER WILLIAMS?
16 PRICING STRATEGY
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O U R S E L L I N G P H I L O S O P H Y
Delivering exceptional service to our clients
The home-selling process can be complex and stressful if not managed properly. While each transaction is different, every homeowner wants the same thing - the best possible price with the least amount of hassle. At Von Kaenel Real Estate Group, Mark Von Kaenel heads a team committed exclusively to assisting homeowners through the home selling process and marketing the property to get the highest possible price in the shortest period of time.
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S E R V I C E S
For a typical listing, the average agent spends $750 marketing a home. We invest on average $6,000-$10,000 in preparing and marketing each home. Below are some of the services that Von Kaenel Real Estate Group offers to listing clients.
PREPARING FOR A SALE • Evaluate the home to determine “As is” versus “Updated/Repaired” property value • Complete all listing and disclosure documents • Project manage repairs, upgrades, and inspections to get your home ready for sale • Secure competitive pricing from preferred vendors • Professional designer and staging consultation
MARKETING • Professional, high-end digital photography • Professional quality videos • 3-D walkthrough • Design a magazine quality brochure/fact sheet, and floor plan • Design and execute a customized advertising campaign to include online marketing and ads in your local newspapers • Eblasts to KW agents, the brokerage community, and to our personal network • Professional copywriting for all marketing and ads • Schedule a catered broker’s open house for initial launch • Conduct public weekend open houses to expose to the largest audience possible • Custom website specifically for your property (e.g., 1stForkretreat.com) • Post on all major real estate sites • Mail campaign to include over 3,500 just listed cards • Listing syndication out to over 40 online marketing resources
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P R E - L I S T I N G P R E PA R AT I O N
Selling a home can be a high-stress and time-consuming endeavor if you chose the wrong agent. To get the best price for your home, the process includes knowing what cost-effective or no-cost improvements to make in order to get the best return, recommending and overseeing the right vendors, preparing the disclosures and other legal documents, effectively staging the home to get noticed and sold, correctly pricing the home to attract buyers, marketing the home, negotiating the offers, and smoothly going through escrow. No one person can master all of these tasks. You need a great team. To ease your burden, Von Kaenel Real Estate Group has shifted much of the work relating to home improvement, marketing, negotiation, and escrow to ourselves. We have a team of specialists (i.e. interior designers, licensed contractors, handymen, graphic designers, copywriters, attorneys, a dedicated online and social media marketing specialist) all devoted exclusively to assisting you through each step of the home-selling process.
It’s unlikely that another agent, no matter how good, can match our depth of resources or combined expertise.
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P R E - L I S T I N G P R E PA R AT I O N
PROPERTY INSPECTION AND PREPARATION
DESIGN COORDINATION We will evaluate and recommend design improvements; for example, painting walls, interior touch-ups, removing carpeting, etc. Our team will ensure the improvements to your home are made beautifully, within budget, and on time. We will work directly with vendors to prepare your house, which includes scheduling start and end dates for the project, overseeing the work, and ensuring the work is appropriately performed. STAGING Staging is a critical component of the sales process. The right decor will accentuate the positive features of a home that is being sold. To maximize the sale price of your home, Von Kaenel Real Estate Group works with professional designers to present your home in its best light. We know the style and inventory of Silicon Valley’s best stagers and we can select the stager that is best for your home. We will manage and oversee the entire staging process, start to finish. LISTING ACTION PLAN Our Team Manager provides a multi-point pre- inspection checklist that focuses on issues ahead of the property inspections, so simple details can be addressed before the inspector arrives. Work involves taking care of last minute items, such as replacing light bulbs, fixing stuck windows, strapping water heaters, and checking or installing mandated smoke and carbon monoxide detectors.
We will oversee and manage all property inspections and preparation working with third- party vendors on your behalf. If the pre-sale inspections reveal potential issues, we will consult with you on the best course of action, all with the goal of ensuring you get top dollar for your property. VENDOR SELECTION AND MANAGEMENT Due to our high volume of listings and long- standing relationships, we negotiate special pricing with local vendors. These vendors are familiar with the types of work necessary to bring a home to market in the most cost-effective way. We also manage vendor project management, so that you enjoy peace of mind that the job is being handled.
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M A R K E T I N G
The right marketing plan can significantly increase the value of your home. We do more marketing for our properties than any other agent or team. Therefore, we have devised a strategic marketing plan with key aspects that have proven effective for our clients. Mark von Kaenel works closely with the best marketing team, with a background in luxury real estate locally and globally, to craft a message that highlights all of the best features of your home and the neighborhood. Unlike most other Realtors®, we do not outsource this important function to third-party providers of overused templates utilized nationwide. Our collateral is custom, unique to your home.
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M A R K E T I N G
ONLINE MARKETING/SOCIAL MEDIA Digital advertising exposes your home to buyers who have expressed an interest in your neighborhood, town, or school district. Whether potential buyers live across the globe, country, or are neighborhood residents seeking to upgrade, our digital advertising will put your home in front of your target audience. In addition to all of the free online marketing utilized by most agents, Von Kaenel Real Estate Group pays for Facebook and Instagram ads to bring even more attention to your property. In fact, we have a full-time employee dedicated to online and social media promotions for our listings. LISTING FEEDS All of our listings are fed through the most highly trafficked real estate search engine websites, amplifying your home’s exposure across dozens of platforms with millions of daily viewers.
PROPERTY WEBSITE Each of our listings receives a custom website featuring a gallery of photos, detailed property description, floor plan, 3D virtual tour, and personalized web url. The web address is prominently displayed on all print and digital marketing materials so buyers can find it easily. 3D VIRTUAL TOURS AND FLOOR PLANS 3D Virtual Tours and floor plans allow potential buyers to view the property as though they are in the home itself. This allows greater access to out- of-town and international buyers in the market for a Silicon Valley home.
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M A R K E T I N G
BROCHURES/FLYERS Our property brochures and flyers are customized for your home. Beautifully designed to showcase your home’s most impressive features through our high-quality professional photography, property descriptions with professional copywriting, and floor plans. The brochure will certainly make buyers remember your property, which is important since many buyers say that homes blend together after looking at six or more in a day. PHOTOGRAPHY All of our homes are photographed by professional photographers who specialize in residential photography. The photographers we use are far more experienced, and therefore more expensive than other options on the market. Based on our experience, the quality of the photography has a profound impact on the quality of the professional brochures and newspaper ads that we run for each home. As with all marketing, we bear the entire cost of the photography.
DIRECT MAIL, POSTCARDS Because your neighbors are frequently a great resource for selling a home, we create a direct mail campaign that showcases your home’s beautiful photography.
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M A R K E T I N G
NOTEWORTHY NEWSPAPER ADS Although many Realtors® argue against newspaper ads because they are a large expense generally borne by the agents themselves, we have had tremendous success with this marketing approach. We believe that our aggressive marketing investment directly contributes to our impressive price-per-square-foot stats and annual sales volume. We run more ads for your home than any other agent will run for a comparable property. We will run full-page ads for your home in the Bay Area News Group collection of local papers. Another advantage of our robust newspaper spending is that we get better placement in the papers. Thus, you will have better ads that are run more frequently and with preferential placement.
OPEN HOUSES Von Kaenel Real Estate Group aggressively promotes your open houses through eblasts, social media campaigns, postcard mailers, and in newspaper ads. We find that the large attendance we get at the open houses creates a level of excitement and often contributes to the high number of offers that come in. Busy open houses make potential buyers feel like the home is more desirable. This contributes directly to our strong sales statistics.
MARK VON KAENEL 408.560.9017
EACHOFFICE IS INDEPENDENTLYOWNEDANDOPERATED
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S T E P S T O S E L L I N G Y O U R H O M E
1. MEET THE TEAM MANAGER After choosing Mark and Von Kaenel Real Estate Group as your agent, we will introduce you to the Team Manager who will prepare your home for selling. 2. HOME PREPARATION Mark and the Team Manager will work with you to unleash your home’s value. The Team Manager also will work directly with vendors on cost-effective improvements, ensuring the work is done beautifully, within budget, and on time. This service is FREE of charge. Your Team Manager will engage the right staging company for your style of home, and work with them to enhance the value of your home by providing the right decor to accentuate positive features. 3. DISCLOSURES Under California law, sellers face significant liability if they fail to disclose a material issue to a buyer. Unfortunately, most other brokerages instruct their agents not to provide any legal advice related to the disclosures. Von Kaenel Real Estate Group has licensed California attorneys available to answer all of your disclosure related questions and guide you through the forms. 4. MARKETING Our marketing team, including graphic designers, copywriters, and a Creative Director, work with a professional photographer to showcase your home in prominent local newspapers, in online marketing, and in beautiful custom brochures. Our team also will create and launch a custom website of your home, featuring a photo gallery, a video tour, a 3D tour, and property information. Von Kaenel Real Estate Group bears ALL of these costs. 5. OPEN HOUSE Von Kaenel Real Estate Group organizes broker tour and public open houses that are aggressively marketed for optimal attendance . 6. OFFERS AND SALE Mark Von Kaenel will work with you through the negotiation process to make sure you achieve the highest possible price. We also will guide and keep you apprised of all steps during the escrow process. 7. CLOSE OF ESCROW AND KEY EXCHANGE The sale of your house is official and has been recorded with the county. All keys will be provided to the buyers. Congratulations!
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G L O B A L R E A C H
Proxio’s real estate platform provides global marketing and networking services that empower real estate professionals to market themselves and their listings worldwide.
WHAT IT DOES: • Translates listings and marketing materials into searchers native language • Builds business networks • Searches for properties that meet client’s criteria – across geographic and cultural borders
PROXIO BY THE NUMBERS • Services 19 languages • Supports 30 currencies
• Accessed by over 500,000 agents • Includes over 2.8 million listings • Promotes homes in more than 100 countries
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P R I C I N G S T R AT E G Y
The right price for your property is not determined by any one agent or seller - it’s determined by current market conditions.
Pricing strategy is an art, not a science. Experience matters! We assess accurate, up-to-date MLS data to select active, pending, and sold properties that are the most comparable in features and amenities to your property. Combined with our in-depth local knowledge of our marketplace, this method allows us to price your property correctly, so it sells timely and for the highest possible price.
The first 30 days
CRITICAL TIMING A property generates the most interest when it first hits the market. It is imperative to capture the attention of buyers and agents within the first month of listing.
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WEEKS ON THE MARKET
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O T H E R WAY S W E C A N H E L P
• Insurance Agents • Lenders • Dog Walking & Grooming • Pool Cleaning • Home Theatre Technicians • Wine Cellar Installation • Contractor, Painter
We enjoy strategic partnerships with pre-screened vendors which we trust to provide our clients with the highest level of service. These include: • Experienced Inspectors
• Hauling Companies • Cleaning Services • Short & Long Term Luxury Housing
• Catering • Staging
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Mark von Kaenel Broker, REALTOR®
As a longstanding member of the Silicon Valley real estate community, Mark von Kaenel is a seasoned real estate broker with more than 25 years of real estate experience, and more than a decade as a Managing Broker of his own brokerage.
A driven and motivated professional with a distinguished track record of success, Mark brings a tremendous sense of enthusiasm, dedication and diligence to every client-and to every single real estate transaction. Whether representing developers, sellers, or investors, Mark works tirelessly to ensure their needs are met and exceeded. Mark began selling real estate at the age of 23, and since then he has become known as an industry leader who brings a sense of positivity and confidence to every deal. Mark is intimately familiar with prominent Silicon Valley neighborhoods and opportunities throughout the Bay Area. He constantly stays in tune with market dynamics and trends in order to offer his clients exceptional and timely advice. Mark has experienced many market changes and cycles in Bay Area real estate. He is quick to recognize trends and adapt strategies to maximize opportunities. He embraces new technology for improving communication and doing business more effectively, while holding steadfast to traditional service values. As a devoted husband and father of two, Mark understands the importance of commitment. He gives back to the community, investing in the future by making sure that children are given every chance to succeed. An accomplished business manager, employer, family man, Mark strives to be your real estate agent for life. DRE# 01189869 Memberships: CAR, NAR, SILVAR, SCCAOR, MCAR, REBNY, Worldwide ERC, TopAgentNetwork, National Association of Senior Move Managers
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Karen Fornash Director of Operations
A real estate agent and accomplished real estate management executive, Karen oversees operations for Von Kaenel Real Estate Group. Karen ensures that the big picture of Boutique Service | Global Reach is upheld in every detail and aspect of team operations. Karen’s objective is to ensure best-in-class service for our clients.
David Giambruno Listing Manager, REALTOR®
With 17 years of real estate sales experience, David understands real estate is more than a business; it is about helping people realize their dreams. He has studied the strengths and shortcomings of other real estate firms to form his business model, living by the creed “If the customer is happy, success will follow.” DRE# 01365616
Ariana Batz Team Manager
Ariana provides executive level support, administrative and operational management to the team as well as direct support to Mark von Kaenel.
Bryon Zapf Director of Marketing
A real estate executive with vast experience in luxury sales and marketing. As the Director of Marketing for Von Kaenel Group, Bryon leverages his experience directing the overall marketing, branding, and communications for the group. Bryon’s goal is to ensure that all listings are marketed at the highest level and to drive the most traffic to it.
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Scott Raine-King REALTOR®
Scott Raine-King is a growing force within Von Kaenel Real Estate Group. Mentored by some of the top real estate teams in the Bay Area and Los Angeles, Scott has earned a reputation for being a driven and trusted agent who is motivated, diligent, and knowledgeable in the transactions and marketing of luxury residential and commercial real estate. DRE# 02060508
Heather von Kaenel Buyer Specialist, REALTOR®
Heather is a Los Gatos native and third generation real estate management, development, and sales professional. She has been immersed in an environment instilling the business principles and personal values that distinguish an extraordinary Realtor®. Heather strives to deliver dedicated service and evolving innovation to her clients. DRE# 02039167
Katie Piro Transaction Coordinator
Katie has been in Real Estate for more than a decade. A licensed agent experienced in short sales, REO’s, Commercial and more, Katie has coordinated over 6,000 transactions in her career.
Michelle Santiago Escrow Officer
Michelle has been serving the people of Los Gatos as one of the area’s top Escrow Officers for nearly two decades. Her local knowledge and love for where she lives and works shows in her work.
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T E S T I M O N I A L S
Mark von Kaenel handled the sale of our home, and along with his team, it was the smoothest experience ever. The quality of the his marketing (printing, internet, social media, and website network) was the best bar none. His team was top quality, and it showed that they have many years of total experience including an amazing number of local homes sold. Mark’s length of time of our listing on the market was amazing, FIRST DAY IT SOLD! We heard the same successful experience from Mark’s past clients. We first hand experienced the strength of his Agents support and Referral Network including office staff, home staging, photographer, repair and paint team, and title company made this whole experience quick and efficient. Truly unbelievable in terms of promptness and professionalism of successful negotiating on our behalf. Thank you Mark! J. EL Mark Von Kaenel and his people provided top- notch service for me. I am very satisfied with the level of service I received. The service was fast and very effective. I felt welcome and well take care of. I would use Mark and his company in the future, no problem. M. MARAZZO
Mark von Kaenel is an excellent Real Estate Professional. He is extremely knowledgeable about the Silicon Valley housing market and can communicate this knowledge to his clients. He answered numerous questions and concerns that we (two couples) had about selling the rental home that we owned for many years. We are all very happy with our decision to sell (thanks to Mark’s encouragement and understanding) and delighted with the final sales price. We will definitely contact Mark when we decide to sell the additional rental properties that we own. Thank you Mark for your patience, humor, and excellent interpersonal skills. L. DERINI I can’t speak more highly of Mark and his team. Not only is Mark very knowledgeable in the local real estate market, but he is also very professional, prompt to respond, concise in his communication and he has excellent negotiation skills. He and his team handled everything from beginning to the end, including recommendations on market timing as well as making the finishing touches for staging and landscaping. I look forward to working with Mark again on my next residential real estate transaction. Z. DAVIS
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Thank you so much for your excellent work on the sale of our property! From the moment we started working with Mark it was clear that he runs a “well- oiled machine that hits on all cylinders”. From the overall strategy of marketing and pricing, obtaining all the inspections and reports, to coordinating all of the people/vendors and managing the schedule and details, you guys nailed it with professionalism and efficiency every time. Impressive! V. KOEPNICK Mark and his team worked closely with us to understand our goals, research the particulars of our property, and positioned the sale accordingly. There were a lot of details and negotiations that Mark handled professionally and rapidly; in short, he got the job done and got over 10% above asking price, on time, in the midst of significant challenges from our side. Would 100% recommend him and the team! D. ROHRER Mark and his team are very honest, compassionate and hard working. They know their market and job very well. Mark sold a house for us that was very difficult to sell after the previous agent had not marketed properly. He took on the property, staged it and sold it the first weekend it had an open house. He negotiated a win-win deal, as he and his team are highly ethical. My husband and I highly recommend Mark and his team. We will be working with Mark repeatedly and feel we have found a great expert and person in the Bay Area real estate industry. We HIGHLY recommend Mark!!! K. HODI
Absolutely a world class performance!!! Everything was done as discussed at the time of the listing and the responsiveness to any questions we had for the group could not have been any better. Have to say that after 10+ home sales this was by far the most professional, smoothest and best run process (beginning to end) we have been a party to ... totally stress-free. It was a real pleasure working with all of Mark’s team. D. MURRAY Mark and his team are fantastic. They responded quickly and professionally to our questions and concerns. Selling a home can be stressful and frightening. Mark and his team guided us through the process and brought about a very successful sale of our home. P. MARCIELLE Mark Von Kaenel represented us in the sale of our house. Mark is an experienced professional who brought high energy, dedication and an intelligent approach to the listing and sale of our house. He is an excellent listener and worked tirelessly to achieve a great result. He is surrounded by a helpful, responsive and knowledgeable staff who was able to assist on the many logistics and details involved in a real estate transaction. We also like that Mark is a local agent who is supportive of the community of Los Gatos. B. WESTMAN
To view more reviews, visit our Zillow page at zillow.com/profile/kw-bay-area-estates
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WH Y K E L L E R W I L L I A M S ?
Keller Williams is not your traditional real estate company.
That is why it is not surprising that it is the fastest growing real estate company in North America and is #1 globally. Our phenomenal growth is only part of the story:
• Largest independent real estate franchise • A network of over 180,000 real estate consultants with a projected growth of 300,000 • 940+ offices worldwide
• Excellence in cutting-edge real estate training, real estate coaching and real estate education • Most Innovative Real Estate Company — Inman News
GLOBAL REACH Offering comprehensive services to investors, property owners, tenants, and developers around the world, Keller Williams Realty has an established network and a proven model that sets a framework for profitability in any market across the globe. We know that the strongest enterprises are driven by top talent, and our growth strategy is completely centered on getting in business with the very best people in the real estate industry across the globe.
With more than 180,000 real estate agents worldwide, operating in more than 940 market centers across the globe, Keller Williams is currently the largest real estate franchise by agent count in the world.
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WH Y K E L L E R W I L L I A M S ?
My global network of connections allows me to strategically market your property to the largest audience possible. And, as a member of KW Luxury International, I will: • Ensure your listing will reach 100+ countries • Translate your listing into more than 28 languages if needed • Syndicate your listing to more than 80 international portals including China’s Fang.com, which hosts more than 3 million unique visitors per day • Directly access a wide network of Keller Williams associates in over 24 countries around the world who can assist in connecting your property with the right buyers
GAIN INTERNATIONAL EXPOSURE KW Luxury International has a global reach that allows your property to be showcased to interested buyers all around the world. The global real estate market continues to grow every year and serves as a significant opportunity to those who are selling highly desirable properties. • According to the National Association of REALTORS®, international buyers: • Purchased 214,885 residential properties totaling $102.6 billion in volume in the last year • Paid a 79 percent higher average purchase price • Paid cash 50 percent of the time • Bought 2.8 percent more residential properties than this same time last year
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