STEP 10 FACEBOOK AND TWITTER
The average user spends at least 30 minutes a day on Facebook, and Twitter is just slightly less. Facebook is still king of social media and most age groups for PT are spending their time on Facebook. However, Facebook will only show your posts to about 2% of your followers. Basically, they want you to pay to play and reach your followers. Therefore, a budget for boosting posts and ads is essential if you are going to use Facebook to your advantage. Twitter tends to be more frequently used by millenials, athletes, etc. It is important to note that not just millennials are using these social outlets, but a very fast growing older population.
The important thing to realize with these social platforms is that they are SOCIAL. You are competing for the millisecond of attention with all the other posts in someone’s newsfeed on a daily basis. However, it is important to note that these are incredible public relations (PR) platforms for your practice, helping to change the mindset of prospects and make people more aware of your great services. Take time to post patient success stories (with written permission of course) and post out relevant educational resources.
FORM A GROUP FOR YOUR PAST PATIENTS It is a good idea to setup an exclusive group for patients you have treated, invite members to join. This gives you a platform to share helpful tips, and keep people connected with your practice. It is vital that you build the biggest followings that you can. You can do this with a little work right from your own phone or desktop. Create custom and look alike audiences in Facebook and Twitter to target people with certain interests in your geographic area. There is also software that allows you to use Twitter to tag people’s conversations around your practice for example talking about their back or neck pain.
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