Points to drive home: Main selling points: n Fast Return on investment n Reduce fuel consumption n Reduce DPF maintenance n Extending engine life n Reducing maintenance costs n Increased driver satisfaction and retention n What are the makes and models of the trucks? n Have you ever used fuel operated heaters or idle-reduction technology? n Do you know how much fuel you use annually? For idling? n Do you want to save fuel? What to ask: Key points: n How many trucks do you have, sleepers and day cabs? Audience: If you are targeting an over the road fleet, you want to reach the decision maker, in most cases this is the Maintenance Director. In the case of a larger fleet, it could be the CFO or Purchasing Director.
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