What to ask: Key points: n What type of equipment are you using? How many of each? n What are the makes and models? n Have you ever used engine heaters or hydraulic fluid heating systems? n Do you know how much fuel you use annually? n Do you want to save fuel? Audience: Off-highway fleets will vary in size and equipment, but the approach is very similar to an over-the-road trucking fleet. You need to get the attention of the decision maker which is usually the Maintenance Supervisor or owner.
Points to drive home: Main selling points: n Reduce engine hours n Fast Return on Investment n Reduce fuel consumption and emissions n Extend engine life n Reduce maintenance costs n No plug-in block heating required n Improve resale value n Warranty time - slow warranty clock
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