ELECTRIC VEHICLES
RENAULT TRUCKS’ E-TECH TRAFIC ELECTRIC VAN PROVIDES FLEXIBILITY FOR TRADESPEOPLE ON THE MOVE, COMBINING COST EFFICIENCY, RANGE, PAYLOAD AND QUIETNESS… Colin’s Changed campaign promotes benefits of electric vans for tradespeople
Renault Trucks UK & Ireland has launched a new multimedia campaign, Colin’s Changed, to highlight the advantages of switching to electric vans for tradespeople. The campaign centres around the Renault Trucks E-Tech Trafic, an electric van designed to meet the needs of tradespeople, combining cost efficiency, range, payload and quietness. The humorous film, which launched on YouTube on October 14, portrays a relatable tradesperson discussing how his workmate, Colin, has noticeably changed for the better after getting an electric van. With a light-hearted tone that reflects our typical sense of humour, the advert highlights the key benefits of the E-Tech Trafic, including: • Low operating costs with no compromise on performance • Payload of up to 1.16 tonnes • Quietness, making it ideal for early morning starts to keep neighbours happy • Up to 394km range, providing flexibility for tradespeople on the move As part of the campaign, Renault Trucks is also offering an attractive 0% finance deal for 12 months, available until December 31, 2024. Additionally, customers can opt for a low-rate finance offer, which includes a Mobilize home charger or ChargeCard worth £750, supporting tradespeople as
The humorous campaign portrays a relatable tradesperson discussing how his workmate, Colin, has noticeably changed for the better after getting an electric van.
“Renault Trucks is also offering an attractive 0% finance deal for 12 months.”
• Models: vans (L1H1, L2H1 & L2H2), crew vans (L1H1, L2H1) & platform cab • GVW: 3.07t • Payload: up to 1.16t • Electric motor total output: 90kW • Maximum torque of the electric motor: 245Nm • Lithium-ion battery: 52kWh • Charger: up to 22kW AC and up to 50 DC • Maximum speed: 110km/h • Towing capacity: 920kg • Actual range: 297km (WLTP combined cycle) Renault Trucks E-Tech Trafic: Technical Specifications
they transition to electric vans. Alex Williams, Head of Brand &
investment for any business.” With a fully-integrated campaign
Communications at Renault Trucks UK & Ireland, said, “We want to show tradespeople that switching to electric vans, like the Renault Trucks E-Tech Trafic, is a great choice for their business. “While the tone of our campaign is light- hearted, the message is serious: The E-Tech Trafic offers all the performance and reliability they need, with the added advantage of lower operating costs and zero emissions, making it a smart
spanning social media, PR and display advertising, Renault Trucks aims to raise awareness of the practical benefits of electric vans for tradespeople, offering a compelling case for making the switch. For more information about the Renault Trucks E-Tech Trafic and the Colin’s Changed campaign, please visit https://www.renault-trucks.co.uk/l/ trades-electric-van-offer
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