TYPEFACE USAGE
FOR HEADINGS
FOR SUBHEADINGS
FOR BODY COPY (LARGER BLOCKS OF SMALL TEXT)
Alethia Pro Beloved Script
Alethia Pro
Karla Bold Karla Book Karla Italic
KARLA BOLD
KARLA
Beloved Script is the hardest to read, so it should be used for headlines only and just a few words not a full sentence. Alethia Pro Regular can also be used for headings. We can pair it with Karla Regular upper case with some spacing.
Subheadings can be done in Alethia Pro and Karla Bold. Subheadings should be bold enough to stand out and contrast with a thinner weight body copy font like Karla Regular.
Karlashould be used for body copy as it is the easiest to read at small sizes. Words can be emphasized inline with the text with the bold weight. The italic version can be used for emphasis or quotes etc.
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SCHOOL OF INNER WORK BRAND GUIDELINES
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