SOIN_Brand Guidelines_final copy

LINE HEIGHT

Line height is the space between the lines of text in a paragraph. It is important to make the line height spacious but not too spacious. Programs like Canva will give you an automatic line height. Sometimes we need to adjust this further if it is too much or too little line height. The way you space text tells the reader what the relationship is between the text areas. So you don’t want to reduce readability by confusing the reader with weird gaps that don’t make logical sense. I.e. lines of text within one sentence should be grouped closer than words in separate sentences.

I envision a world where everyone lives in the world as an embodiment of their inner divinity. They express their divine qualities of Wisdom, Love, and Power, they embrace fully the mystery of life: The Grace and the Grit by using their gifts in service to their personal North Star and the World.

My mission is to use my gifts, expertise, and empathy for others to help them connect with and elevate their relationship to not only themselves, here in this lifetime, but also to their spirit guides, higher-self, and even loved ones on the other side.

Text has a good line height (10pt font with 15pt line height)

Text line height is too tight (10pt font with 12pt line height)

My mission is to use my gifts, expertise, and

empathy for others to help them connect

with and elevate their relationship to not only

themselves, here in this lifetime, but also to

their spirit guides, higher-self, and even loved

ones on the other side.

Text line height is too loose

(10pt font with 22pt line height)

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SCHOOL OF INNER WORK BRAND GUIDELINES

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