BRAND PERSONALITY
WISDOM TRADI T IONS Depth. Ancient. Wisdom. Sacred. Think of an image of Buddha meditating.
L IGHT Light overcoming darkness. Star Light bringing hope. North Star representing destiny. Lighthouse reaching out to wrecked sailors.
HEART-CENTERED Caring. Warm. Loving. Forgiving. Gentleness. Think of an image of Mother Mary hugging Baby Jesus or Mother Theresa holding the poor.
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SCHOOL OF INNER WORK BRAND GUIDELINES
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