OUR LOGO DON'TS!
Logo consistency is so important. People want to buy from brands they know, like and trust. To alter the logo in a way which doesn’t feel in alignment with the intended look can make it less memorable.
Don’t change the logo’s colour.
Don’t use the logo on a background which makes it unreadable or hard to read. Make sure there is enough contrast between foreground and background.
Don’t stretch the logo disproportionately.
This would cause the brand to lose consistency and memorability.
Always scale the logo proportionally, otherwise it will stretch, warp and distort.
Don’t apply filters or effects to the logo, such as glows or heavy drop shadows.
Don’t remove any elements.
Don’t change the proportions of the individual logo elements.
This creates an inconsistent, unprofessional look and undermines the brand’s integrity.
Each element was intentionally set at the right sizes to ensure balance and emphasis on the right details.
This distorts and complicates the logo.
Example of correct logo use.
Don’t crop the logo or place it too close to the edge of the page. Make sure that the logo is fully visible from left to right, top to bottom, to ensure the logo is being consistently applied.
Don’t make the logo so small that it cannot be read. This will make the logo lose impact and readability.
Don’t rotate the logo.
This will distort the look.
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SCHOOL OF INNER WORK BRAND GUIDELINES
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