Roz Marketing Strategies - July/August 2021

DON’T LET FEAR BE YOUR GUIDE FOOD FOR THOUGHT (BY ROSLYN ROZBRUCH)

How many times have you stopped yourself from moving forward on a decision you really wanted to take because the little voice in your head was telling you all sorts or scary reasons why you shouldn’t? I hear all the time about why someone doesn’t follow their dreams. Just recently, I spoke to a friend of mine who shared how her daughter and husband, who have three children (and didn’t have any when they purchased their house), had outgrown their home and wanted to move to a bigger one. Her daughter lives in a neighborhood where the prices have gone through the roof, so she could sell her house and buy exactly what she wants in a different but desired area. The problem is, my friend explained, that she’ll pay more in property taxes. It’s not that her daughter can’t afford the property taxes — it’s that they’ll be higher than what she’s paying now. It made me think, “Does that mean your daughter will never move? Property taxes are only going to go up, so if she doesn’t want to pay more now, it will even be higher later.” My friend’s story made me think of one of my Roz-isms: “Don’t let fear be your guide.”Yes, we need a little fear in our lives. Like years ago, when Michael and I sold our house and invested some of the money in our company Roz Strategies, I didn’t let fear stop us frommaking that decision, but I let fear stop us from Michael joking that we should go to Las Vegas and bet it all on the roulette table.

Instead of making fear-based decisions, I say dig deep and let intuition be your guide. I have an intuitive nature, and I’ve learned the more I use it, the stronger it gets. There’s also part two of fear-based decisions. I call those the “other people in your head” fears. That’s when you’ve made a decision to move forward, share it with others, and someone tries to talk you out of it. Like you’re not supposed to move forward with your idea because they don’t think it’s a good idea. There are a lot of times where I’m not sure about what decision to make, and plenty of times, I ask people for their opinion. But once I make up my mind about what I want to do, I don’t care what you think, and you’re not getting in my head to tell me otherwise. In 1998, when Michael started his tax resolution company, no one thought it was a good idea. Some people actually said it was bad or stupid idea. They asked Michael, “How are you ever going to get paid from people who owed tens of thousands of dollars to the IRS?” I told Michael to stop telling people what he was doing, that I believed in him, and the rest is history! A few years after that, some of those naysayers actually apologized to him. When you tap into yourself and tune others out, you give yourself permission to follow your own path in life. When we put on our first Success Summit in 2016 in San Antonio, I was so excited to put on

an event. Other entrepreneurs we knew said it wasn’t a good idea, that people won’t spend money to fly somewhere, then pay for a hotel, and blah, blah, blah. But I didn’t care what they said because I had a vision. I thought maybe I could get 35 people to show up. I also asked the hotel planner if there was a bigger room available in case more people purchased tickets. We ended up selling that event out, and 140 people attended, and last year, 500 people attended our virtual event. That doesn’t mean when I make a decision all goes well. There’s always going to be a risk involved in pursuing something new. It’s uncomfortable, it’s messy, and you can’t predict the outcome. But as my mother always said, “Nothing ventured, nothing gained.” So, here’s my question to you: What is the little seed in your mind of what you want to pursue in your life? Don’t be so quick to walk away from it and don’t let others talk you out it. Believe in yourself and follow

your intuition, not your fears, because you have the ability to figure it out andmake whatever that “thing” is you want to do become a reality.

Instead of making fear-based decisions, I say dig deep and let intuition be your guide. I have an intuitive nature, and I’ve learned the more I use it, the stronger it gets.

–Roslyn Rozbruch

2 • www.rozstrategies.com

888.670.0303 • 3

Made with FlippingBook Learn more on our blog