S H O U T
Awesome job to Owais Shamsi for starting to do Facebook Live videos after the YouTube webinar training with Founder’s Mastermind member LuSundra Everett . Way to go on the follow-up, Jon Donenfeld , Mastermind Member, by having a lead from 2018 sign an engagement letter this year — three years after they first made contact with you! Michael always says the money is in the follow-up, and you are proof of that! Kudos to Antonio Nava , Mastermind Member, who did $26,450 in sales in one day! High-five to Mike Ornelas , Mastermind Member, who did $44,095 in sales in one week! A big thumbs up to Bianca Adams for getting four new
clients, including one with a $50K retainer fee, by using Roz Marketing strategies! Kudos to Joaquin Torres Hernande z for getting a new client with a $100K assessment from the Florida Department of Revenue. Hats off to Ben Butterfield for getting clients from your Google Ads! Congrats to Ben Golden, Mastermind Member, for landing a $10,500 case from a federal tax lien mailing. Hurray for Jeff Johnston , Mastermind Member, for getting a $27,000 lien released plus a refund for his client! High-five to Tracie Lowe, whose newsletter was shared with 5,000 people by the
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the 3% conversion from the quiz was, and no matter the tweaks to the audience, copy, and offer, nothing was going to get us anywhere near a 55% conversion rate, so I pulled the plug. Thanks to our diligent tracking, I could also use data from the quiz (like the participation rate, quiz completion rate, percent of people who gave us their email, percent that joined the challenge, etc.) to find out why it didn’t work for us. During that analysis, I realized one mistake we made was there was zero urgency to take the quiz. There was no deadline, but inserting one didn’t make sense. The second mistake was charging quiz-takers $55 to join the “5 Day to 5K Tax Resolution Challenge.” That wasn’t a hit, so I took note and made registration free! And added in a VIP group with extra bonuses for $97. I’m happy to help you learn from my mistakes, but honestly, I like teaching you all of my success strategies instead! Professional practice owners who religiously track and know their marketing KPIs are the ones who know when a marketing strategy is working or not. Running a business without them is like flying a plane without an instrument panel.
First PlatinumMastermind Meeting in 2021. So great to meet in person again!
–Michael Rozbruch
6 • www.rozstrategies.com
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