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UPDATE YOUR PROFILE REGULARLY
It’s important to keep your profile current. Keeping your info relevant is the best way to make sure you’re maintaining and nurturing your brand awareness. As a general rule, you should check your profile at least once a month. Try to look at your profile through the lens of a potential client or a new connection. Would someone recognize you by your current profile photo? Are the skills you have listed the only skills you’re utilizing? Did you recently acquire any new certifications that are not up yet on your profile? The more skills you have listed, the more connections you can make that benefit you and your business. So, when in doubt, always add it to your profile. While these are some great tips and tricks to increase your personal brand awareness on LinkedIn, they’re just the basics. Every industry is different, but this advice will get you started on the right path toward making yourself known on a professional level.
ASK COLLEAGUES TO ENDORSE YOU
COMMENT, SHARE, AND LIKE
Don’t be afraid to ask your peers or colleagues to endorse you on the platform. This benefits you in several ways. For one, it’s an easy way to maintain a connection for you and your peers. It also increases your chances of being found via LinkedIn search. Recent studies have shown that if you are endorsed, you’re more likely to show up higher on search results within your industry.
If you’re not participating in the growing conversations about your industry on LinkedIn, then you’re missing out on an excellent opportunity to generate brand awareness. When you comment or share content, you are networking in a noninvasive manner and prompting your followers to engage with the content you’ve posted as well.
BUILD A MILLIONAIRE’S LIBRARY: Book Recommendations From the Ultra Successful
What does every successful person have in common? They read. Avid reading is a key characteristic of the ultra successful because, through great ideas, you can learn how to achieve your full potential. If you want to be more successful in business and in life, you should definitely add these great books to your reading list. ‘BUSINESS ADVENTURES: TWELVE CLASSIC TALES FROMTHE WORLD OFWALL STREET’BY JOHN BROOKS Who read it? Bill Gates, founder of Microsoft Famously loaned to Bill Gates byWarren Buffett himself,“Business Adventures”was written and originally published shortly after the stock market crash of 1962. In this book, John Brooks recorded the successes and failures of 12 major companies of the era, including Ford, Xerox, and General Electric.
‘IT’S NOT ABOUT THE COFFEE: LEADERSHIP PRINCIPLES FROM A LIFE AT STARBUCKS’BY HOWARD BEHAR Who read it? Katrina Lake, founder and CEOof Stitch Fix Starbucks is known for its quick coffee and seasonally controversial cups, but that’s not what turned the company into a world-conquering success. In“It’s Not About the Coffee,” Howard Behar highlights the importance of company culture and the role business leaders play in helping their team members reach their full potential. ‘CREATIVITY, INC.: OVERCOMINGTHE UNSEEN FORCES THAT STAND INTHEWAY OF TRUE INSPIRATION’ BY ED CATMULLWITH AMYWALLACE Who read it?Mark Zuckerberg, co-founder and CEOof Facebook Ed Catmull, co-founder of Pixar, is responsible for some of the most successful animatedmovies in the history of cinema. “Creativity, Inc.”explores the creative process behind such films and how this process can be replicated in any industry. Forbes has suggested that Catmull’s book“just might be the best business book ever written.”
‘LETTERS TO AYOUNG POET’BY RAINER MARIA RILKE Who read it? Jen Rubio, co-founder and president of Away
From 1903–1908, renowned German poet Rainer Maria Rilke wrote letters to a young, aspiring poet. These candid thoughts fromone of the greatest artistic minds offer insights on life, love, and how to fully experience the world we live in. Each letter is a valuable reminder that we should never underestimate our own artistic spirit.
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