way to entrepreneurship later. Nate fulfilled his dream of play- ing music for 15 years, travel- ing the country and selling his tracks. When he started his fam- ily, he looked to create some- thing more stable, so he picked up work writing tracks for TV shows — but that grew stale. As he was trying to figure out what he wanted to do, Nate picked up odd jobs by teaching his friends’ children how to play music. He called it his “play- ground network,” but one year later, he saw it as an opportunity. That was the beginning of the Brooklyn Music Factory. “The Brooklyn Music Factory provides an alternative to the standard method of music les- sons, where musicians are in- spired and community is built,” Nate told Keap. “Every lesson is designed to bring maximum joy through game-based learning and gig-style recitals, where kids play with other kids and are backed by professional musicians.” However, Nate’s journey wasn’t finished. Like any beginning business owner, Nate was trying to juggle his passion for music with his newfound love: busi- ness. Playing gigs with friends and creating new content wasn’t something Nate thought could be possible if he had an entire school to operate. It wasn’t until he spoke with author Seth Godin at a Keap con- ference that Nate saw symmetry in the spaces he was working. Godin said to him, “Nate, you’re limiting the scope of creativity. Most of the business owners I know are highly creative indi- viduals, but they’re creating and sculpting something different. You’re using all of those same tools that you’ve been working on for your entire career.”
From that moment, Nate made music a priority again. Through it all, the biggest lesson he has learned along this journey is that humans and their passions are constantly evolving and growing. As Nate has grown, so has Brooklyn Music Factory, and with it a need for better streamlined CRM services. Nate has been a Keap customer since July 2016, and in that time, we’ve been able to help him organize his lists of prospects, customers, and contacts; manage reports and email campaigns; and — perhaps the most important for a busy musician — automate resources, so Nate can spend more time on the piano keys and less on the computer keys. For the musician turned busi- ness owner, that balance strikes the perfect note. You can learn more at BrooklynMusicFactory.com. From Healing People to Healing Businesses: Natasha Davis
nurse by the time she was 21 years old, but it was her leadership that landed her as the head nurse of an emergency trauma unit when she was just 22 years old. But Natasha soon found that her passion for helping others also lent itself to curiosity. She wanted to know more about the hospital she worked at, so much so that she read business books and studied the operations side of the hospital. She became so well- versed in business that her fellow medical professionals would come to her for advice! “Over time, doctors would ask where the ‘business nurse’ was,” Natasha recalls. “They’d say, ‘Go find the business nurse in the ER; she can help you with that.’” Natasha couldn’t shake the feel- ing that nursing wasn’t how she was meant to help people. She liked the work she did, but she craved more. So, her father offered her a challenge: Try running a busi- ness for one year. Then you’ll know. Natasha started Soothing Aro- mas, a custom gift basket com- pany, and dug in. She used her expertise as the “business nurse” to push her company forward, and just a few months shy of that deadline, her father told her he thought she was ready. That was all the permission Na- tasha needed to start the business she really wanted to begin. It was the side work she was doing when her coworkers would call her the “business nurse.” Natasha wanted to help other entrepreneurs and business leaders find their way through a brand consulting agency. “I would tell people: Listen, back then I saved lives. Now, I save companies,” Natasha says. As she grew busier saving busi- nesses, her list grew, too. But when her business partner and husband left her in 2012, Natasha
For as long as she can remem- ber, Natasha Davis has wanted to help people. She used that passion to become a registered
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