Are You Underestimating Print Marketing?
Is Analog Really Dead? People of all ages still have an affinity for an old-school analog approach. In fact, many millennials cherish objects like paperback novels and vinyl records as an antidote to our overly digitized era, and the business world is no different. In 2019, online purchases only accounted for 11% of all sales made in the U.S. In 2020, it was 14%, but only because it was forced on us. That’s not insignificant, but retail stores aren’t going the way of the dinosaur in the next 24 months, either. In 1888, when Sears first started sending out catalogs, they thought they’d kill retail shopping, too. But as we know, that’s not how it went. Let’s drill down a bit and look at one particular print marketing
Why Direct Mail Isn’t Going Anywhere (And How Your Business Can Leverage It) H ave you ever wondered if direct mail still works for companies today? Or everything from Amazon, never having to leave our houses for purchases again.
why companies spend billions of dollars annually on direct mail? If you can send an online news- letter, why would anyone send a print one? From everything we hear on the news, things like direct mail and newsletters — and all offline advertising, for that matter — are dead or dying. According to the media, we will soon all live in a digital-only world and order
The media has it all wrong. We lived that life in 2020, and we didn’t like it! If anything, the pan- demic proved that the itch to get out in the world, hold things in our hands, and build relationships with brands before we make a purchase never goes away. When you take some time to do your research, you’ll find that many marketing experts still understand the value of tangible print media.
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