The Keap Insider - Volume 1

Another plus for print newslet- ters is that they allow you to sell in a vacuum, one to one. Plus, with print, you have far fewer distractions compared to read- ing content online. Win Attention — Build Trust When you capture someone’s attention and spend time with that person, you start to build a relationship. We all prefer to do business with people we know, like, and trust, but getting enough time with someone to build that relationship is very difficult with online media. When

channel: print newsletters. Our company, Newsletter Pro, sends out millions of print newslet- ters annually for businesses all over the country. And despite the shift toward digital, we made Inc. Magazine’s 500 fast- est-growing companies list two years in a row. Why Print Newsletters Work One of the most important metrics all the big companies track is “time on page” or “time in store.” Long ago, companies realized that the more time you spend in their store, the more money you spend there. This correlation is one reason Cost- co sells hot dogs and a soda for $1.50. It increases the time in store and, in some cases, ac- tually gets you into the store in the first place. The same is true for your marketing. The more time some- one spends with your market- ing or salesperson, the more likely they are to buy from you or refer business to you. When done correctly, a print news- letter gives media that allows both prospects and customers to spend an extended period of time with you, your brand, and your products or services. In today’s world, getting someone’s attention is the most valuable commodity there is. On any given day, a person spends an average of 30 minutes reading their mail. Compare that to the average lifespan of an email, which is only 11.1 seconds. It’s so hard to get somebody to read a business email that there are countless online guides offering strategies to make sure your emails aren’t immediate- ly ignored. You won’t find that problem in print.

ready to sell to them. By sending them your print newsletter, you’ll remind them you’re there when they’re ready. Your Recipe for Marketing Success The media likes to pit print and digital against each other. Which one is going to win in a fight to the death? The truth is that if you really want to see your company grow, your mar- keting strategy should include a mix of both print and digital marketing. Add a print newslet- ter, do some direct mail, add a bit of Facebook advertising and Google Ads — drive online leads offline and offline leads online. That’s a real recipe for success, and our company can help you achieve it.

your newsletter shows up in someone’s home or office and they spend time reading about you and your company, you are laying the foundation of trust. When nurtured and properly promoted, that trust will lead to more referrals, decreased customer churn, and a higher 8500 Keystone Crossing, Suite 555 In ianapolis, IN 46240 317-726-1714 EagleAndFein.com

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customer lifetime value — benefits that make print newsletters superior to email newsletters. An often-over- looked opportunity IS IT SAFE TO FLY DURING THE PANDEMIC? 1 Meet Archie, Scott’s New Puppy! 2 You’re Building Muscle While Yo 3 Ways Partnerships Help Businesses Grow 3 How to Set Your 4-Legged Friend s Up for Life ‘My Furry Valentine’ Pup Snacks 4 Is Air Travel as Risky as You Thi nk? u Rest INSIDE THIS ISSUE

FEBRUARY 2021

E AGLE A ND F EIN . COM

317-726-1714

Meet the 4-Legged Friends in My Estate Plan

WELCOME TO THE LINNEWEBE R FAMILY, ARCHIE!

Last November, my wife and daug puppy. They had three main argum

hter decided that we needed to ge t a

ents:

Back in March, when the pandemic first started to affect our daily lives, the number of U.S. airlines’ international passengers fell by 53% from the previous year. In April, the difference was even more stark — a drop of around 96%. People didn’t trust that they would be safe from COVID-19 on airplanes, and why would they? Whether earned or not, airplanes have a reputation for being flying

that means you risk catching COVI infected is sitting directly next to, i However, that doesn’t account for

D-19 only if someone who’s

1. My daughter Elliott was stuck

n front of, or behind you.

at home doing e-learning because

of the

pandemic, and she thought a pup

people moving about the cabin

py would be great company.

on flights, so take that into conside

2. Elliott is graduating soon, and

Having a dogs’ day on Valentine’s D off Danielle and me to do somethi

ration.

my wife thought a second dog wo uld help

ay is great because it takes the pre

ssure

fill the gap she will leave behind wh

ng wild and romantic. Instead of sp

en she goes to college.

that print newsletters provide is the ability to build relationships with prospects. Businesses tend to give up on pros- pects if they don’t buy in the first few hours, days, or weeks, but that is a massive mistake. In a single year, our company, Newsletter Pro, added $1.2 million in new reve- nue from leads that had found us more than 12 months prior. Ultimately, customers are ready to buy when they’re ready to buy, not when you’re petri dishes. That said, flying may be safer than you think, even if there are still some risks. Here are some precautions to minimize those risk s. USING HIGH-QUALITY AIR systems on airplanes are built to s of the ways airlines are taking FILTRATION The air filtration top respiratory viruses from mmend that air in confined spreading. Air quality experts reco spaces be replaced six times per h planes replace the air around 20–3 our. Filtration systems on 0 times an hour. In practice, AIR TRAVEL MAY BE LESS RISKY THAN YOU THINK 4 EagleandFein.com

ending

3. They both thought that our

BLOCKING THE MIDDLE SE to create social distancing betwee middle seat open on flights. Accor Barnett, a professor at Massachus this does seem to reduce the num COVID-19. Additionally, Barnett rec to get the window seat, since that’ points of contact with other passe

a lot of money on each other, we s with plenty of toys and treats this m

8-year-old goldendoodle, Stella, c

AT Some airlines have tried n passengers by leaving the ding to research from Arnold etts Institute of Technology, ber of passengers contracting ommends that passengers try s where you’ll have the fewest ngers. It’s not quite 6 feet, but

plurge on the pets! Archie will be s

ould

poiled

use a buddy.

onth.

I still was not convinced, but then a young male puppy would be a go relented. Why did I even bother ar

Our other pet tradition is adding o

our vet got on board. They sugges od companion for Stella at her age guing? A few days later, we brough

ur dogs to our estate plan. After w ke sure she would be taken care o f if

ted that

e got

Stella, Danielle and I wanted to ma

. So, I

something happened to us, so we It gave us both a lot of peace of m

added provisions for her into our

t Archie

plan.

the Bernedoodle home.

ind to know she would be okay. No

w, we

need to add Archie, too!

it’s better than nothing.

This is my first time having a pupp

y in the house, and oh boy, has it b

een an

experience . In the past, my wife Danielle and

That second tradition might have our clients here at Eagle & Fein w extensive provisions. They leave b pet care and detailed instructions four-legged friends. If that sounds

surprised you, but I actually help ith pet trusts. Some of them have

I have always adopted dogs that

a lot of

were already at least 6 months old our last dog, Chick. Thank goodnes trouble so often that his name mig

PASSENGERS WEARING MAS passengers wear a mask during boa some do allow passengers to take th

and housebroken, including Stella s Archie is adorable because he ge

KS Most airlines mandate that rding and while flying, though

and ts in

really ey for

ehind significant amounts of mon

ht as well be, “Archie, no!”

em off to eat and drink. Masks spread of COVID-19, even on he pandemic, a man who later

about who can take ownership o f their

are still the best way to prevent the airplanes. Back at the beginning of t tested positive for COVID-19 flew all

like something you would do, you

can

That said, Stella is really enjoying h Archie has definitely brought some that I fell for him, too. I have alway I come home from work, and now what an awesome greeting. Somet see me after work than my wife an