H ave you noticed that marketers often talk example, with the recent changes to Apple products regarding tracking via pixels, there are articles claiming the death of Facebook as a marketing platform. Let’s be honest — it isn’t easy to kill off a company that has a market cap of over $900 billion. If the Yellow Pages are still in business, I think Facebook is likely safe. The reason this type of content gets written is that entrepreneurs are all searching for the magic bullet, the one thing that will take their business to the moon! Are you ready for the secret that can take you there? Complexity. A multichannel strategy that combines online and offline marketing is your su- per-secret recipe to success. about how one media is far superior to another or how certain forms of media are “dead”? For As an example, when you combine online marketing and offline marketing, like direct mail, campaigns are 27% more likely to deliver top-ranking sales perfor- mances and 40% more likely to deliver top-ranking acquisition levels versus campaigns without mail. The benefits to this strategic, mixed approach are clear:
your target audience, the better, so why not utilize as many marketing channels as possible? Now, think about the fact that you are reading this article in a print magazine sent by Keap, a digi- tal company that sends billions of emails each year. Sure, this could have been sent digitally, but with 57% of people claiming that receiving mail makes them feel more valued, and with proven increases in conversions and retention generated by direct mail, Keap sees the value in having a multichannel mar- keting strategy. Sending mail creates a more genuine two-way relationship between the brand and con- sumer, which is something that can’t be achieved through email alone. So, that magic bullet you’ve been looking for is right here, in your hands, staring you in the face. Not only does an online/offline strategy help you achieve your sales and marketing goals, but the combination of offline and online marketing also makes your busi- ness far more resilient. If you want to learn more about creating a killer strategy to reach your prospects and customers both offline and online, Newsletter Pro can help. With over 10 years of content marketing experience, we offer both print and digital newsletters that are custom- ized for your business, written by our content ex- perts, and delivered to your customers by our team. Let Newsletter Pro manage your content marketing so you can focus on what you do best. To learn more about how to create a successful content marketing strategy, visit NewsletterPro.com/schedule to book a free strategy session with one of our Pros or give us a call at 208-297-5700 .
63% increased response rates
40% conversion rates
60% increased ROI 39% increased traffic to a physical store or business location
How big of an impact would increases like the above numbers have on your lead generation num- bers, your total sales, your YOY growth, and most importantly, your profits? Offline marketing strat- egies can easily be supported by online marketing campaigns and vice versa. The more you can engage
Keap.com / The Keap Insider / 21
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