and public relations, Chantel and Mwale had a dream of creating a business that would provide aspiring authors and those with powerful stories a support sys- tem and a step-by-step process toward sharing their stories — a motto the business has adapted as a rallying cry. Like many business owners, Mwale and Chantel poured them- selves into Legacy Project LLC. Chantel recalls waking up at 3 a.m. just to input sales notes and update tracking software that wasn’t synced, often with the couple’s two babies crawling over her lap. Mwale was attending con- ference after conference and, because of the cost, was re- signed to sleeping in his car and showering at local gyms. His feet swelled from the stress and toll he was putting on his body, but the Henrys couldn’t afford to book him a hotel room — yet. Mwale heard about Keap at the many conferences he was attend- ing, and he desperately wanted to take the leap. It wasn’t until Chantel heard about it for her- self that she agreed. They were hopeful and nervous, but they had no way of knowing at the end of 2019, when they decided to scale their business with Keap’s lead nurturing software, what was waiting in 2020. Despite the pandemic, Mwale and Chantel have grown their business from $30,000 to net $100,000 in just one year of using Keap. To date, Legacy Project LLC has coached more than 6,800 people and has helped 1,375 authors become international bestsellers. Perhaps best of all, Chantel and Mwale aren’t sleeping in cars or waking up at 3 a.m. any- more. Instead, they are relying on
the nurture and automation tools of Keap to build their business. “I’ve been able to nurture and level that experience during the pandemic,” Mwale told viewers at our annual IKON conference this past year. “I’m scaling business at unbelievable levels. When we think about Keap, it is really that shift of how do you nurture and have that exponential increase in the experience for your client, because you want to keep that Project LLC’s Success — As Created By Chantel and Mwale Henry 1. Process: There wasn’t a streamlined process for Legacy Project LLC when it began six years ago. Previously, they would customize each invoice and wait for payments. Their most ex- pensive product was difficult to obtain, and they relied on paper notes and manual inputs to sort their customer base. Today, the Henrys use payment automation and have created payment plans to ensure they are getting paid and attracting di- client in your ecosystem.” The 4 P’s of Legacy verse customers. With the use of customer tags, Chantel says they have been able to rake in more profit by targeting hotter leads. As she likes to tell Mwale, “Tags equal money bags!” 2. Partnerships: Prior to Keap, Chantel says Legacy Proj- ect LLC’s strategy was chaos. Mwale was constantly hunting for clients at conferences, but they still weren’t seeing the kinds of customers they wanted. That’s changed. In fact, Legacy Project LLC has partnered with renowned motivational speaker
Chantel put it best when she said, “Success is not a matter of time. It is truly a matter of team.” Chantel Henry will never forget the moment she realized that the business she and her husband, Mwale Henry, started together was hitting a brick wall. “What really came to form was when my husband looked at me and said, ‘Chantel, the way that we are operating our business is not going to help us grow because we have five different products or services that we use on a regular basis, and they’re getting us by, but they’re not ac- tually helping us grow,’” Chantel remembers. Their route was chaotic up to that point. Chantel and Mwale pooled their experience togeth- er more than six years ago when they began Legacy Project LLC. With experience in publishing
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