The Newsletter Pro - December 2017

BUSINESS HOW-TO

SUCCESS STORY

BOOTY CALL TELL THE TRUTH !

“So, we use The Newsletter Pro in my law firm, Brooks & Crowley in Dedham, Massachusetts. We’ve been customers of The Newsletter Pro for about two years. We started out with approximately 300 newsletters, and we now mail about 1,300 newsletters every month. We have great feedback from our clients; they love the newsletters! They are very professionally done, well-written, and the staff is terrific to deal with. They get them out to us, and we are able to review everything. They are so great to work with.

And so, we are very happy. We encourage anyone to use The Newsletter Pro for their business!”

–Neil P.

Attorney at Crowley of Brooks and Crowley, LLC

DO YOU WANT TO KNOW THE DARK TRUTH? Ninety- nine percent of businesses in the U.S. are in the business of booty calls. To be clear, a booty call, as defined by the Urban Dictionary — this definition was highly sanitized — is as follows:

Now, I don’t think you’re in the business of asking people for sex, but most businesses treat their customers with nearly the same regard. HERE IS WHAT I MEAN: When do you communicate? I don’t want you to just keep reading right here; take 30 seconds and think about all your customer or prospect communication. If the answer to the question above is when you want money or some other benefit for yourself or your company, you are in the business version of a booty call relationship. THE VERY BEST BOOKS OF 2017 I’m often asked what I’m reading. Sometimes, that is a loaded question. I usually have multiple books in progress at any given time. My goal each quarter is to read nine books. To accomplish this goal, I read both physical books and listen to audiobooks. So, without further ado, here are my favorite books from the last few quarters of reading.

After we spoke with Neil at a local law show, we reached out to get more details about his campaign with a quick Q&A. Q: You mentioned you got great feedback about your newsletter from clients. Do you have an example or anecdote from one of your clients regarding the newsletter that you can share? “I did get a call from a client I hadn’t heard from in several years. I asked if he had our address because our office had moved across the street. He asked, ‘Is it the same address that’s on the newsletter?’ He was holding it in his hand. He had apparently been reading them all along.” “We have seen an increase in referrals from former clients. We can’t directly tie it to the newsletters, but it seems like more than a coincidence.” Q: Do you have any examples of how you use your newsletter? For instance, do you hand it out to new clients or consultations? “A lot of people tell us they read the newsletters and like them. I know among other lawyers and business owners, it gives us added legitimacy in their eyes. We are a law firm and not a couple of lawyers. They mention it when they see us. They know how much work appears to be put into the newsletter every single month (even though it really doesn’t require much work at all).” Q: Do you have any recommendations for others who use or want to use newsletters? “With little effort, it seems to deepen the bond with clients. They learn a little more about us every month, and we stay in touch. We couldn’t go out and talk to 1,300 people every month, so our newsletter does that for us. We also leave extras in our reception area.” Q: Have you seen an increase in referrals because of your newsletter?

Booty call (noun): a phone call, text, or conversation aimed at getting into your pants. Not an invite to a movie or dinner, not coffee, and not a casual or formal get-together — just a plain, old-fashioned “Let’s have sex” communication.

SHAUN’S BOOKSHELF

4

www.thenewsletterpro.com

CHANGING THE WAY SMALL BUSINESSES GROW.

208.297.5700

Made with FlippingBook - Online magazine maker