BUSINESS HOW-TO, CONTINUED ... show me their blog to prove that isn’t how they operate, but when we look at how many customers see their blog posts, those posts don’t count. Like it or not, you are in the content creation and relationship business. That doesn’t mean you have to create the content yourself, but you or your team will have to supervise it. You have to create content that adds value to the lives of your prospects and customers. You must educate and entertain — not just around your product
regardless of your niche or industry, regardless of selling in the business-to-consumer space or business-to-business space, it’s a simple answer. So, don’t let that hold you back from taking it in. Treat people like people and add value to their lives, above and beyond whatever product or service you provide. Starting there is the foundation you need to build a super successful and profitable business that lasts. It seems like advice your grandma would give you, but that doesn’t make it any less true. Add immense value and help others achieve their goals, and you will achieve yours, as well. Of course, you can continue to operate and treat customers as booty calls, but as the economy continues to shift and your competition shifts away from these negative business practices, don’t be surprised if you lose market share and struggle to grow. Or, you could do the right thing and start making the change now, so you are in front of your competitors and positioned to grow and win. –Shaun
or service. Could you imagine reading this newsletter if every article was about newsletters and how to use them or how to market with them? This would be the world’s most boring newsletter, and I’d have no readership. The same goes for my blog and my emails. Everyone talks about the secret to being successful in business and can give you their take on it. Everyone takes topics and overcomplicates them, but if you want to know the truth about being successful in business,
RESOURCE OF THE MONTH
Web conferencing, when done right, can be an invaluable tool for your business. Whether you use it to touch base with off-site employees, get some digital face time with clients, or host interactive webinars, conferencing makes the world a lot smaller. Nothing limits the use of these tools more than hard-to-use software and technical bugs. One second, you’re speaking to a large audience hanging on your every word. The next, you’re staring at a blank screen with your hands in the air. That’s where Zoom comes in. Host a Killer Webinar With Zoom Functionality, Integration, and Performance in 1 Package
speakers. Zoom recorded everything, including the on-screen presentations, and saved it to our local computers. But perhaps the best praise we can give is that, during the entire length of the presentation, we never once dealt with a technical issue. Not having to think about software kept us focused on delivering a killer webinar. It seems every year that businesses need to rely more and more on software that allows individuals from distant locations to feel like they’re in the same room. With Zoom, you can decide how to make that software work for you, rather than worrying about if it will work at all.
you’re off and running. Zoom has voice recognition software that highlights the person speaking, making it a dream for discussion panels and interviews. Switching from webcam to screen sharing requires a single click, and transitions occur without the slightest hiccup. No matter the size of your webinar, the software remains reliable and consistent. Even if Zoom were simply the best webinar software around, we’d be happy to recommend it without reservation, but the functionality goes far beyond that. We recently hosted our largest webinar ever, with over eight hours of content and six guest
Zoom offers a suite of video and text-based services for businesses, but we wanted to focus on their exceptional webinar features here. We’ve used plenty of webinar software here at The Newsletter Pro, but Zoom’s functionality and ease of use are a class apart. From the moment you set a date for a webinar and invite panelists and guests, Zoom’s comprehensive approach is apparent. Invites, registration confirmations, and date reminders are all set automatically, ensuring that your guests don’t miss the call.
Once webinar the begins, Zoom is just as impressive. All you have to do is hit “Start Webinar,” and
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