CCCA Helping (CONT’D FROM PAGE 18)
according to Adam Pauwels, vice-president of sales at the venerable Toronto-headquartered corrugated packaging group Atlantic Packaging. “A corrugated box is one of the few things that is go- ing to give you a sustainable solution every time,” Pauwels
proclaims. “One of its great advan- tages over other mediums is that it can be easily customized to your product by making sure that it is not over-packaged, without having to sacrifice strength or other product protection attributes. “Right-sizing the packaging re- quires that the corrugated boxes are
Adam Pauwels
Mission-critical software for sheet, box, display and specialty plants from
custom-made to fit the particular product correctly without generating waste,” he says. “It’s about providing a solution that fits your actual needs, protects your product, and can also be returned to close the loop. “It’s about right-sizing the package so that it maximizes the available pallet space and the freight capacity, while delivering all the brand messaging benefits discussed ear- lier,” Pauwels explains. “We don’t want people to have to sacrifice anything in order to help protect our Earth,” Pauwels says. “We need to do everything we can to make sure that there is no waste, and that’s one of the many benefits of corrugated packaging. “If you need a lightweight box, we’re able to do that,” he continues. “If you’re shipping a heavier product, we’re able to provide the right box to do that as well. “It’s the complete opposite of the ‘one size fits all’ men- tality,” Pauwels concludes. “As a company, and as an in- dustry in general, we will always be willing to customize our packaging to meet our customers’ expectations, while also doing what’s right for the environment.” George Guidoni is the Editor at Canadian Packaging. Sonoco Announces Senior Leadership Changes Hartsville, South Carolina based Sonoco Products Com- pany announced senior leadership changes which be-
Kiwiplan and Abaca Systems are both brands of Advantive
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came effective on January 3. Jerry Cheatham, a 36-year finance lead- er within Sonoco, has been named interim Chief Financial Officer, re- placing Chief Financial Officer Rob Dillard. Cheatham has been Vice Presi- dent of Global Finance for the com- pany’s Industrial Paper Packaging
sales@advantive.com | 656.444.9855 advantive.com
Jerry Cheatham
segment since December 2022 and previously served in several finance and accounting leadership roles since
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