PERSON SPECIFICATION
Skills and/or Abilities
E D
X
Extensive knowledge of graphic design, photography, art direction and typography.
X
A strong understanding of websites, social media and multimedia, and how they can be used for marketing.
X
Expert ability to differentiate between data and insight, identify trends and use resulting conclusions in operational and strategic decision-making; to analyse consumer behavior and changing expectations, define and evaluate KPIs and identify opportunities for department growth.
X
The ability to innovate and to implement new communications strategies and novel technol- ogies.
X
Knowledge of Higher Education and Accommodation sector.
Experience
A track record in managing and delivering top quality strategic communications and cam- paigns.
X
Experience of producing a variety of communication materials (from concept to delivery) within tight deadlines.
X
Experience of producing effective print and online communications e.g. press releases, re- ports, brochures and proposals.
X
X
Experience of writing copy for different audiences.
X
Knowledge and experience of using search engine optimisation technology, including Google Analytics.
X
Experience of simple video production.
X
Experience of developing student engagement.
X
Experience of leading and coordinating projects.
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