‘...you better really love what you’re doing, or you’ll fall by the wayside. But if you love what you’re doing, it is the most thrilling and satisfying profession in the world.’ Sherry Lansing Former Chairman & CEO, Paramount Pictures [the first woman to head a major motion picture studio] on producing
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Davenport
Cambridge THE
a ROCKY BUTTE RES I DENCE BEACON TRAVERSE
HIDEAWAY
Everything in real estate is a production . Much like a studio, natural markers exist that act as guide- posts to each transaction. Macro and micro markets and their nuances enable careful decisions for introducing a home to the market or a buyer to property. In selling . . . We place ourselves in the position of our intended audi- ences when designing a market assessment and sales strategy. The necessary pedestrian collateral that is a basic expectation is also elevated in design to maintain stature in a marketplace of competing messages. Learning how clients “live the house” is impactful to capturing a genuine flow of qualified buyers by highlighting unique attributes.
In buying . . . The relationship that is developed with the client is person- al by design. As the purchase process is a major episodic experience with a range of emotions, an objective advocate who listens to preferences and goals provides value. Clients expect polished negotiation, technical excellence, intuitive originality, stellar communication, and an acute understanding of communities as a baseline of intellectual capital that their broker delivers in any capacity. Whether its producing an indie with a deliberately exper- imental narrative or using our public relations power for earned media to announce a blockbuster, The Collection is poised as a client partner to create success.
RICHARDHORSWELL.COM
Each property listing (examples above) is a production with its own identity and hub.
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