Brand Tone
Quick-Witted: We’re quick-witted, moving effortlessly from topic to topic and solution to solution without losing a beat. We’re clever in more ways than one, and aim to show off our ability to innovate, create, and problem-solve in a variety of circumstances. Agile: Being agile is all about knowing when to pivot, and doing so effortlessly. We’re able to accommodate new opportunities whenever they arise, and overcome challenges with grace. Confident: We know our stuff and we’re now afraid to show it. We draw on our years of expertise, to provide meaningful content that resonates with audiences across a wide spectrum of interests and values. Accessible: We understand that our ideal client could come from a variety of different backgrounds, and we want to be respectful of that. That means communicating in a way that is approachable and down-to-earth. Cheeky: While not the forefront of our voice, we do want to build a brand that’s playful and vibrant. That means at times we are cheeky, funny, lighthearted, and spirited. Brand Voice Our overall voice is conversational. We want people to feel like they are having a personal conversation, not attending a lecture. That means approaching educational or dry subjects in a dynamic manner that takes readability and audience interest into account.
Language - We communicate
Character - We are… • Playful • Fun • Approachable
Tone - We sound… • Spirited
Purpose - We want to… • Engage • Educate • Amplify
by being… • Simple • Honest • Focused
• Personable • Experienced
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