Personas
Jennifer | Small Business Owner | Sole Proprietorship
Jennifer is a one woman show successfully running her tax preparation business. Jennifer has a good roster of clients, which she gained through slow, word-of-mouth marketing. Jennifer wants her business to grow beyond her word-of-mouth-roster. Jennifer knows that tax-season is one of the most dreaded seasons of the year, but she believes with a little client education, it can ease a lot of discomfort.
Jennifer has seen what good content can do to alleviate stress and she wants to use this tool to grow her business.
Pain Points
• Doesn’t know where to start
• Can’t get out of the word-of-mouth client roster
• Limited knowledge of how to use content
• Wants to be seen as a business instead of a sole proprietorship
Tyler | Ad Agency Content Marketer | Small-Sized Business
Tyler runs a small advertising agency with the help of a few key individuals and contract workers. Over the course of Tyler’s career he has seen an increased need for good ad, sales, and marketing copy. However, finding quality writers is a consistent problem for Tyler and his advertising agency.
Tyler understands the basics of SEO, however he is not as knowledgeable as he would like to be. He knows that content marketing is continually changing and he wants to stay ahead of the curve.
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