Pain Points
• Not enough time to manage multiple writers, designers, and clients
• Fearful of marketing changes and volatility
• Basic knowledge of SEO, but not an expert
Jason | Tech Consultant | Medium-Sized Business
Jason runs a successful technology consulting company. Jason’s team assists businesses with IT infrastructure, technological solutions, and data design. While Jason’s business is successful, he wants to continue to grow beyond $10 million in revenue a year. His website is successful and has a small marketing department, however he is looking to expand.
Jason has little experience in marketing and successfully grew his company through paid ads, strategic partnerships, and recurring revenue.
Pain Points
• Little marketing experience
• Wants to provide marketing with everything to be successful
• Has resources and tools to grow, however unsure where to put the most effort
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